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With the
Press Agents
Original Publicity Stunts Startle Hollywood and Newspaper Circles.
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kNE OF the cleverest publicity stunts that ever came out of a studio publicity office was "pulled" this Week by Arch Reeve, cherubic dean of the Lasky publicity staff. Word was given out that a magnificent $75,000 pearl necklace, almost half paid for, had been stolen from Gloria Swanson. The story created a huge sensation and landed full on the front page of the Nashua (la.) Post,
Another original "gag" was perpetrated recently by Mike Boylan, of Universal. The resourceful Mike dressed up Joe Martin to look like a messenger boy. And the gateman didn't recognize him !
IProbably the most daringly original publicity stunt, however, was engineered by Joe Jackson, of the Goldwyn press. The startling news of the theft from Helen e Chadwick of a jade necklace, dating back to the Sing Sing dynasty, was permitted to leak out, The full effect of the story was spoiled, however, by a rival star, who told the reporters that she had seen Helene buy the necklace at Woolworth's, the day before.
Another clever "gag" caused intense excitement in the studios recently. Howard Strickling, the Metro publicity staff, caused a sensation when he "planted" in the biggest local paper the story of the reported theft of Viola Dana's diamond necklace. If a hot story about the Wednesday meeting of the First Baptist Ladies' Aid Society hadn't broken just before press-time, Howard would have got a big spread on the Woman's Page, right next to reading matter.
loses 59Pounds
Famous Film Star Looks and Feels Like a New
Woman
Amazing Discovery Enables Miss Sylvia Sugar to Lose 19 Pounds the Very First Week, and She Is Still Shedding Poundage.
"I weighed 179 pounds. My director and the officials of the studio pleaded with me to diet, but I would not torture myself with painful exercise or the discomfort of dieting.
Then my contract expired.
The very first week, after walking from studio to studio looking for a job, I lost 19 pounds. It is now five weeks since I
Miss Sylvia Sugar, before and after losing 59 pounds by our wonderful _ method. Note the remarkable change in this -popular screen star.
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"Hurrah for your method! Last June I weighed 243 pounds. After less than a year of your marvelous training I now weigh a mere 244 pounds." — Waller Hiers.
"Be like me! In January, 1897, I was the fattest woman in Keokuk, Illinois. I rolled, clogged, bicycled . . . everything, but to no avail. Then I took your course and moved to Hollywood. Today I am only the fattest woman in Hollywood, Cal." — Sylvia Ashton.
Cbmpkte Cost
for All Only I
Plus only
99'
Poslatfe
started your wonderful system of pedestrianism,
and my appetite is better than it has been since I left Kansas. I can eat raw mule and relish it . ... . . when I
can get it.
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