Screenland (Sept 1922–Feb 1923)

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Is Hollywood ^ Qoitig Coue-Cuckoo By ALMA WHITAKER _AVE YOU a little Couccuckoo in your home? Oh, but, my dears, you should have ! If you could only see what they are doing for us here m Hollywood! , , Emile Coue, that wonderful Frenchman, who wrote the marvel been stolen from us? And now Dr. Coue says that a well-trained imagination can do just anything for a fellow. "Day by day, in every way, I am growing better and better.'' Imagine how comforting this assurance is, now that the country is m^f^^t z&irp horrid criticisms thing » done: man who has brought this great sjrow t^ ^ .^.^ <0 b "Da? ov day 'in every way, T am taut reasoning, give yonr intellect^ groS hetty'and better!"5 That holiday, close your eyes and mn is dear Dr. Ooue's word for us, by which our little group of serious thinkers here in Hollywood is profiting so much. mur your little credo ecstatically. Give your imagination a free rein; just let it meander around the triumphant human perfections that En tungcan sTfor yourself what a "better and betterness" entails, and plelsant doctrine this is. Dr. Coue then blissfully await results, doesn't lay down any embarrassing laws regarding "will power" or the domination of the intellect over one's physical weaknesses. No, sir, this benefactor insists that the imagination, not the intellect, guides us wheresoever we go. J^ow, if there is one thing that we Screenlanders pride ourselves upon, it is our imagination. How else could we give out proper interviews about the wonderful new contracts that we are considering, or the family heirloom pearls that have fVERYBODY is doing it in Hollywood. Maurice Tourneur, for instance, having successfully banished all memory of Woman, Lorna Boone and any apprehensions he may have harbored as to the merits of his The Christian, murmurs fondly to himself all over the United Studios lot, "Day by day . . ." etc. Where imagination is bliss, it is folly to be intellectual. Walter Hiers has just proved one Gloria Swanson doubtless says her Coue credo on a rosary or pearls. And we're sure she doesn't stop at the twenty recommended by Dr. Coue. of the most successful advocates of , the Coue doctrine. He has just landed snugly in the shoes left vacant by Wally Reid. < And when you read the inspiring headlines to the effect that Cecil De Mille is about to film the ten Commandments, possibly answering Ambassador Harvey's disconcerting query as to whether women have souls (as well as bodies) —we simply cannot conceive of Mr. De Mille concentrating solely on pouls— you may gather that Cecil is Coue-ing himself for the mighty task Day by day, in every way, Cecil is getting better and better. C B could, if one were intrusive, possibly be found lying luxuriously in a downy bed with silken down coverlet and rose-spun pajamas most any chilly morning, murmuring over and over again the soft, inodious dulcet lines with their intoxicating rhythm, lazihy counting off knots in a string of baby ribbon. For this is the system auto-sug0.ested — give your imagination a little pleasant kindergarten training each morning before rising, 53