Screenland (Sept 1922–Feb 1923)

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preferably while your intellect and will-power are still snoring and to insure saying "Day by day ..." about twenty times without the effort of counting, just keep a string under your pillow with twenty knots in it and slip thesebetween the fingers like a rosary. Well, one can't imagine Cecil with a mere ordinary string, so his must be baby ribbon. In the case of Gloria Swanson, her string is probably a string of selected pearls and she would scarcely stop at a mere twenty. D "Day by day, in every way, I am growing better and better," ecstatically proclaims Mary Miles Minter. But her friends can only note that dear Mary is growing plumper and plumper. 66 kY by DAY, in every way, I am growing better and better," murmurs Mary Miles Minter, as she decides to skip her "daily dozen" for just this morning. But the cold, criticizing world can only note that dear Mary is growing plumper and plumper. Of course, as M. Coue concedes, the system does not always effect an instant cure. That is becauseone's imagination is beset with dark fears and horrible suspicions that maybe one is not as perfect as one should be. In such cases you must persevere. Just lazily, drowsily, coax your imagination into picturing yourself utterly triumphant in some selected sphere, murmuring "It is easy, I can do it," and behold, in time, it comes to pass. M. Coue vouches for it. Wherefore we may safely take it that ardent Coue-cuckoos of the moment are Mary Miles Minter, Mildred Harris, Geraldine Farrar, J. Warren Kerrigan, Bessie Love, Bessie Bariscale, Theda Bara, Mabel Normand, Jean . Acker, etc. Oh, one can add to the list indefinitely of those for whom Coue must be a heaven-sent boon. "Day by day, in every way, I am getting better and better." "It is easy, I can do it," falters Walter Hiers, and to prove that real Coue'cuckoos can triumph even over broken mirrors he lands Wally Reid's starring role in Mr. Billings Spends His Dime. ^^_t this writing Jean Acker has been refused permission to shine under the name of Mrs. Rodolph A'Talentino — which rather looks as though V alentino himself Couecuckooed more successfully than Jean on that particular subject. There is a hitch in the system here — because M. Coue first insists that one must not try to dominate one's imagination by reason, while on another page he says that one's imaginative desires must be "reasonable," if that "It is easy, I can do it" rhythmic phrase is to be uttered with success. Where, oh, where did Jean fail? ' A triumphant example of Couecuckooing is our friend Rupert Hughes down at Goldwyn's. Rupert has successfully Coued himself and the whole Goldwyn lot. Whether Rupert wants to write, direct, subtitle or act in a picture, he never has to get beyond the first knot, In fact, Rupert may be said to be one of our most shining