Screenland (Feb-Oct 1949)

Wow a wife's "false modesty can wreck If only she'd learn here scientific truth she can trust about these INTIMATE PHYSICAL FACTS ! are the very things, the very ruses that the "other woman" uses in her conquest of the male. So why shouldn't a wife use them? Why shouldn't she try to carry out the idea that she and her husband are still going together? And in dwelling on this romance idea, I think men can be equally romantic without destroying themselves. I think, for example, that it's a wonderful thing when a husband suddenly stops his car when he and his wife are driving some place and says to her, "You look wonderful — give me a kiss." All of these things were done during the courtship period and it doesn't hurt to continue them after marriage. Speaking of the courtship period brings up a moot question. Should a girl show her faults then or try to hide them? I think a girl should let a man know of her shortcomings while she's being dated — but how few do! Men are wonderful in that respect. They blandly display all their faults. If he puts his feet on the furniture, for instance, when he is courting a girl, she can be sure he'll do the same thing when he's married. That candid quality is the nature of the man. He's direct. Women are indirect. A woman will watch her behavior carefully when she's being dated. She's so careful that she gets all tied up in knots. When I was going with Collie, I used to be so nervous for fear that I'd do something wrong that I couldn't eat when I was dining with him. I even tried to develop a new voice — something soft and different! Mine naturally is sort of huskyhoarse, you know. But Collie found me out. One day he said, "You know I like that quality in your voice. Got a cold?" I let down the barriers and replied, "No, it's the way I really talk. I can't help it." I haven't tried to change it since. It doesn't pay for a woman to fool a man. Instead, she must be all women to one man. Let her be herself — but with a constant eye on what pleases the man she's married. When the girl has won her man and they're in the first year of marriage, there are, naturally, problems. But here again she can borrow the tricks of the nebulous "other woman" and keep her marriage and her man. One of the most important things for her to remember is not to be jealous. Jealousy is a destructive force. If a girl happens to be jealous and can't help it, it's certainly best for her to keep it to herself. Nothing frightens a man so much as jealousy. Mentally, he feels like a prisoner. To resent a husband's complimentary remarks about another woman is silly. And is also tiresome to a man. Rather than resenting them, I think, it's better for a wife to incorporate in herself some of the qualities he has admired in others. Not in such a way that she tries to be a carbon copy of another woman. I mean, if a husband should say that he likes a certain woman's laugh, the wife shouldn't try to simulate some gay laugh which makes her sound like an idiot! That would be silly. She can still be herself— and honest to herself — without taking such drastic measures, but she can improve her laugh, perhaps — walk more attractively, improve her style in makeup Often a young wife is too timid or shy to learn these intimate physical facts. And because of this her husband may become sulky and resentful. She feels her marriage is breaking up — heading for divorce. Yet she finds herself helpless. It's this pitiful young woman who definitely needs to be instructed on how important vaginal douching often is to intimate feminine cleanliness, health, charm and married happiness — to combat one of woman's most offensive deodorant problems. And what's EVEN MORE IMPORTANT — why she should always use zonite in her douche. She should learn: no other type LIQUID ANTISEPTIC-GERMICIDE OF ALL THOSE TESTED FOR THE DOUCHE IS SO POWERFUL YET SO SAFE TO TISSUES AS zonite! Developed By World-Famous Surgeon and Scientist What better assurance could you want than to know that a famous Surgeon and Scientist developed the zonite principle — the first antiseptic-germicide principle in the world with such a powerful germ-killing and deodorizing action yet absolutely safe to delicate tissue lining, zonite is positively nonpoisonous, non-irritating. You can use zonite as directed as often as needed without the slightest risk of injury. A Modern Miracle zonite destroys and removes odorcausing waste substances. Helps guard against infection. It's so powerfully effective — it kills every germ it touches. You know it's not always possible to contact all the germs in the tract. But you can feel confident that zonite immediately kills every reachable germ and keeps them from multiplying. Scientific douching instructions come with every bottle. Any drugstore.