Screenland (Feb-Oct 1949)

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Don Loper designs clothes only to glamourize women. Jane Greer's simple Glen Plaid suit in "The Big Steal." sports a sailor collar lined in the same red silk as her jacket. Graceful and feminine is this Don Loper dress for business girls. The bodice is men's wear check, the skirt is sheer black wool. (Mm Sike By Don Loper Blue velvet trim adds distinction and glamour to a smart suit of blue and white houndstooth check. Fine black wool with front panel and collar of' taffeta makes a chic cocktail gown. (EDITOR'S NOTE: Don Loper is a man of many talents. He is a renowned dancer. He is one of Hollywood? s most popular decorators. And his couturier house is a fashion center for stars, socialites and all women who collect fine clothes.) A CAREER Cirl Can Outsmart a star'.* wardrobe, with much less money, if she has a sense of style and a knowledge of what is right for herself. Many studio girls in Hollywood must dress as well as the stars with whom they work. And any girl who earns a fairly good salary ean do it if she uses judgment and good taste in the selection of her clothes. * * * One Clever Person I know, has a studio job that keeps her in constant association with the stars from nine in the morning until late at night. Many of ler personal friends are socially active md she must look as smart as her hostess and the top movie people at the parties she attends. This girl knows how to buy without spending a great deal of money for her clothes. She dresses during the day in very simple things . . . usually dark colors. She migbt buy one good dress in my shop for cocktail and dinner parties, then sbe shops carefully for something less expensive for work. She has a black broadtail jacket that is good