Screenland (Feb-Oct 1949)

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With judgment and good taste, a business girl can dress as smartly as any of the stars Men's-wear wool goes feminine in Jane Creer's high-waisted gray dress trimmed in black grosgrain. i for every occasion, even formal evenings. Her only other fur piece is a silver fox stole that is not nearly so costly as a fur coat and yet is equally chic. She knows the trick of good dressing with moderate money. Her clothes are never startling In "The Big Steal," Jane Greer wears a timeless sea foam crepe afternoon frock. but her appearance is always pleasantly correct. * * * Working Girl, Star, Socialite . . . everyone should buy a planned wardrobe at the beginning of a season. Chart your clothes needs for the next six months. You may say to yourself, "I must have a couple of new cocktail dresses ... so many day dresses . . . perhaps one new suit ... so many pairs of shoes." Have your clothes plan in mind before you enter a shop. You must also work out your budget in advance so you know exactly what you can afford to pay for each thing needed. * # * Don't Be Discouraged by a budget. Every woman has one. The richer the woman, the more definite is the budget. It may be larger, but she is also more positive that she won't exceed it. A rich woman doesn't mind saying, "I can't afford that." and she expects to be completely satisfied with whatever she decides to buy. Mrs. New Money will go out and buy a mink coat, then worry Don Loper uses sea foam satin and crepe in this gown with bodice cut low in back and a fourteen yard skirt. about what will happen the next month when the bills come in. The woman who is accustomed to money knows her budget so well, she will wait until she can afford the mink coat. * * * Take Your Time. If wealthy women buy with extreme care, the working girl should surely choose meticulously. Women now have the same buying habits the} had in the '20s. Then, a lady in New York would step out of her Rolls Royce, enter Bergdorf Goodman and five hours later emerge with one $125.00 dress that would be the best dress in New7 York. She might have been in a position . to pay $500.00 for it . . . but she woulc Learn Who You Are. Many girls don't know their own type. Every woman is an individual. What is becoming to one may not be to another. If you don't knowr what is right for you, go to the shop where you are best known . . . where the sales personnel will understand your requirements and help you. You don't need a lot of clothes to be well Fora touch of real glamour in your wardrobe, Don Loper suggests this black satin coat. Double-breasted with flared pleats, it combines simplicity and elegance