Screenland (Nov 1949-Oct 1950)

HOLDERand SHAKER These salt and pepper shakers add spice to any table. They'll pep up any smoker, banquet, get-together. Because of the amusing way in which these shakers pour, better hide them when I Grandma's around. They're molded of plastic (white for salt, black for pepper), 4 inches high. Only $1.49 for the pair, in a clever gift box, postpaid. <lf ordered CO D., postage charges additional.) They'll make a hit with you, or we guarantee to refund your money promptly. JOSELY, DEPT. AM Times BIdg., New York 18 Write for FREE FOLDER — HOW TO STOP HOSIERY RUNS AND REPAIR SNAGS INSTANTLY Or send only $1.00 for 1 gift pack or $5.00 for six gift packs of this new marvel of chemistry, "LIQUID STITCH." Non-injurious to hosiery. Withstands repeated washings. Blends to color. For your purse or dresser. Most attractive useful gift for Christmas. MONEY BACK GUARANTEE PORTER MFG., 2500 West 6th St. Dept. 201 Los Angeles, Calif. VELVENE BUST LOTION We make only one claim. We GUARANTEE that if you don't think it's wonderful after using your first bottle, simply return the empty bottle and we will refund your money. Contains hydroxyquinoline, chlorbutanol and isothymol. Full price including Federal Tax and postage only $1.20. {If C.O.D. SI. 55.) VELVENE CO.. Dept. 106-6 1216 Park Row BIdg. New York 7, N. Y. When You Go Shopping for a dress, determined to find one that is unusual at a moderate price, don't ask for "something diflPerent." The saleslady will show you all the things with strange collars, odd colors, or fancy beadwork. Those dresses don't lend themselves to any change of accessories. It Would Be Better to ask the saleslady for a good, well-cut black dress. Spend as much as you can on this one simple dress. Then you can add to it the touches of drama and distinction you want. They should be detachable so you can do different things with the dress. You don't have to be a designer to do it. Use your own ideas. If you like the rich feel of fur, make a pocket or belt of ocelot, or leopard, or moleskin dyed bright red. One other touch of the same color on your costume will make it look as if the belt came with the dress. Or take a piece of satin of any color and make a little separate cape edged with fur. If You Want Compliments on your clothes, if you crave a little flattery . . . your clothes must flatter you. That, of course, is a composite matter of fabric, color and line. But we do know the guar '^(Mt Omt ALBUM OF MOVIELAND'S FAMOUSi^STARS W'^^j HOLLYWOOD'S FAMOUS STARS— 474 of them ^ autographed and ready for ALBUM MOUNTING <f5 Your own personal collection of famous star photos, ;|M 474 of them by actual count with their reproduced, I authentic autographs — including all of Hollywood's current FAVORITES— WESTERNS— VOCALISTS —DANCERS, etc. SPECIAL Academy Award section with photos framed in GOLD. EVERY MOVIE FAN WILL WANT ONE This famous set of 474 star photos comes to you complete with a gorgeously designed album, gold stamped with 31 famous star autographs, and beautifully bound — ready for the mounting of your favorite stars. How you will cherish this famous collection now and in years to come. You'll prize it as your most valued movie sUr possession. YOUR COLLECTION WILL MAKE YOU THE ENVY OF ALL YOUR FRIENDS. HOLLYWOOD'S GIFT TO \i PRINCESS ELIZABETH This album i« an EXACT REPLICA of the book BOB HOPE presented PRINCESS ELIZABETH as a wedding gift from Hollywood. It is one of the Princeaa's most cherished possessions. Each unit Beautifully Gift Boied. What a real thrill it would give your friends or relatives as & CHRISTMAS GIFT. WHAT ATHRILL YOU WILL GET IF YOU HAVE THIS BOOK FOR YOUR VERY OWN IT'S "MOVIELAND'S" HALL OF FAME Just think of what a value this is — 474 of Hollywood's notables, many in poses depicting their most famous roles. Thousands of these sets have been sold for 85.45 — now you have the opportunity to have one for your very own at a fraction of that price. Send YouH Name and Address On A Postcard, complete set will be sent for only $2.98 plus C.O.D. costs. Save postage and C.O.D. by sending check or money order. Satisfaction guaranteed or money promptly refunded. RUSH YOUR ORDER TODAY STATEMENT OF THE OWNERSHIP, MANAGEMENT, CIRCULATION, ETC., REQUIRED BY THE ACT OF CONGRESS OF AUGUST 24. 1912, AS AMENDED BY THE ACTS OF MARCH 3, 1933, AND JULY 2, 1946 of SCREENLAND, published monthly at New York for October 1, 1949. State of New York ) County of New York j Before me, a Notary Public in and for the State and County aforesaid, personally appeared J. Fred Henry, who, having been duly sworn according to law, deposes and says that he is t e publisher of the SCREENLAND, and that the following is, to the best of his knowledge (,nd belief, a true statement of the ownership, management, etc., of the aforesaid publication for the date shown in the above caption, required by the act of August 24, 1912, as amended by the acts of March 3, 1933, and July 2, 1946 (section nil. Postal La'is and ReEulations), printed on the reverse of this form, to wit; 1. That the names and addresses of the publisher, editor, managing editor, and busine.ss managr-rs are: Publisher, J. Fred Henry, 444 Madi.son Ave., New York 22, N. Y. ; Editor, Lester C. Grady, 444 Madison Ave., New York 22, N. Y. ; Managing editor, None; Business manager, None. 2. That the owner is; ' J. FRED HENRY PUBLICATIONS, INC., 444 Madison Ave., New Yoik 22, N. Y. J. Fred Henry, 300 East 57th St., New York 22, N. Y. Gladys Lois Henry, 300 East 57th St., New York 22, N. Y. 3. That the known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages, or other securities are : None. 4. That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stockholders and security holders as they appear upon the books of the company but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given ; also that the said two paragraphs contain statements embracing affiant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stork, bonds, or other securities than as so stated by him. J. FRED HENRY. Sworn to and subscribed before me this 30th dfiy of September. 1949. (Seal) Stanley M. Cook. Notary Public. (Mv commission expires March 30, 1950.) anteed success of certain fabrics. Velvet, for example, is an arch flatterer. A plain black velvet suit, with a little cluster of white ermine tails at the throat, or a tiny detachable collar of beige fur, is always good. Velvet has a dressy, "occasion" quality. You can even put a black velvet collar on your gray Spring suit and it will move with style into the Winter months. A well cut satin cocktail dress in your best color, has a luxurious look that is flattering. Chiffon is always feminine and graceful for evening. * * * This Winter there isn't much change in the trend of good fashion. The best things are both elegant and practical. You see velvet and satin for cocktail dresses and suits. Metal cloth is good for very dressy cocktail suits. The dress and suit silhouette follows the straight and narrow line, while the formal evening gowns are usually very full. As for dress length, I think about 13 inches from the floor is most attractive for daytime. * * * A Woman Of Style is completely at ease in her clothes. They seem so much a part of her that she is never conscious of them. And strangely enough, that's when people are conscious of her. They say, "she knows how to wear clothes." When she has that quality and money, too, she becomes one of the truly chic women of our day. You read her name on the "best dressed" list of the fashion critics. Incidentally, Rosalind Russell is one of the few motion picture stars whose name has appeared on that list. * * * It Can Also Be Acquired, and I would say that any woman who wants to be attractive should certainly study it. To have manner, a girl must first learn how to walk and sit and stand correctly. When she accomplishes that, she has poise. The girl who wants to be called chic must also learn everything there is to know about grooming. That pertains to her hair, her skin, her makeup, her hands . . . everything. * * * To A Man's Eye grooming is everything. He loathes the crooked seam of a stocking, makeup that doesn't look fresh, a coiffure so complicated it appears uncomfortable. A man particularly likes to see a woman move with ease. Tugging and twisting of uncomfortable clothes is horrible to him. You might take a tip from the men and the way they dress. Their clothes usually fit well and they are utterly unconscious of what they are wearing. * * * High Fashion Is Right for someone who lives as Rosalind Russell does in "Tell It To The Judge" ... in an active social life amid surroundings of wealth. If that isn't your way of life, adapt and modify high fashion so that it is becoming to you and your life. Simplify your clothes so you can wear a good suit or dress from one season to the next. It won't be plain or dull; it can be extremely distinctive if you add your own personal touches to it. 72