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Gloria Swanson slaps William Holden, her would-be lover, in "Sunset Boulevard."
In the film, Gloria is former queen of silent era, living in luxurious seclusion.
Gloria and Eric von Stroheim in dramatic scene in which police have come for her.
Enriched thru the years, Gloria Swanson's charni is more entrancing thon ever
WHO better than Gloria Swanson typifies glamour? This 51 -year-old grandmother has just finished starring in "Sunset Boulevard," for Paramount, and granny is as glamoiu"ous today as she was when she made her first fillum — 63 movies ago. . . •
Glamour — if you wish to care to check with Mr. Webster — is magic; a spell or charm. Also something about something in which someone appears delusively glorifiied — having a deceptive or enticing charm, as it were.
Who better then, in view of the above, than Gloria Swanson to handle the glamour department? The inevitable answer is, no one, but no one else.
The lady herself has said that she's not beautiful, and perhaps she's not. But she's loaded with magic, assorted spells and charm galore. Gloria is even delusively glorified — Noah Webster would be the first to say so, if he were about the premises.
None of which is meant to imply that Miss S. is a delusion. She is actually genuine, even very frank. Plus that, the lady is intelligent, witty, friendly and an able business executive ( she's batty about machinery).
How — she was asked — did the glamour of the silent-film era contrast with the ditto of today's (Please turn to page 61)
Right: "Your attitude has a great deal to do with your looks," declares Gloria.