Screenland (Nov 1949-Oct 1950)

Cooler-Offers For Summer Weather To surmount the heat, resort to remedies put out by the beauty makers and to reviving treatments of your own devising Cyd Charisse, MCM player, spends long hours at dance rehearsals, revives herself quickly on a hot day by means of glamourizing tricks, some of which are time honored, others which have lately been invented. The magic of perfume is a life saver in late Summer. You can employ special hot weather scents in liquid, powder, cream or stick form to give yourself and those about you a fragrant lift out of the August doldrums. By Courtenay Marvin THERE is now an old-fashioned idea that everybody talks about the weather but nobody does anything about it. Concerning Nature, this was true until the rainmakers recently came into vogue. However, long before artificial precipitation was anticipated, the beauty industry had promoted many ways and means of keeping yourself both comfortable and charming in spite of heat and humidity. In fact, every Summer for a long time has brought forth new ideas in cooler-offers and, because of them, it may be honestly said that hot weather is far easier on the girls than the boys. Consider the wealth of eau de Cologne available to shower us with cool, refreshing sweetness. Consider the modern form of the cologne or perfume stick, little f)nes to fit conveniently into purse or jK)cket and go wherever we go to pick us up, but quick, at a mere touch to the skin, big ones for home u.se. Some of these have an ingredient in the base that 60 cools at its touch, beside offering fragrance that has the magic to lift and inspire above depressing heat and dampness. This lift, this lilt, which is the magic of perfume, a magic about which many beautiful words have been printed but which nobody but the ones involved can quite experience, is literally a life saver in trying late Summer. It seems to me that perfume, mild as in your cologne, skin sachet or the little sachets you use in your dresser drawers, or the lush, luxurious depth of perfume, itself, is a heady power and that with a consciousness of it about you, sagging spirits, ill humor or even dull eyes and drooping mouths can't help but lift and brighten. So take to the warm weather scents in liquid, powder, cream and stick form and discover the clink of ice, the suggestion of wind blown spray from a fountain, the .song of a mountain brook, plus flowers under sun or moon that they all have the power to evoke. I dare say there is not a star or starlet in Hollywood who is not acutely aware of the in.spiring power of perfume. Long ago. Norma Shearer told me of a terrific attack of stage fright when she was beginning her career. She lifted her hand to her face. On her wrist was lilac perfume. Instantly, it reminded her of her Canadian home with lilacs in the garden, and, with memory, all fright vanished. Almost all the Hollywood girls are perfume collectors at heart, and that is why you so often see their dressing tables loaded with beautiful bottles. The beauty business, however, carries its cooling, refreshing theme into far more products than fragrance, alone. There are several delightful skin lotions, designed to be used after cleansing cream, that incorporate special cooling ingredients for the hot months. I have one now, aquamarine in color, that lends a welcome chill to hot, "restless" skin. Then, new out of Hollywood, but a long favorite formula with a lengthy list of glamourous stars, is a facial that looks and feels like pink ice and takes only Face lotions, cologne and lipsticks thrive if left in the refrigerator on torrid days.