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for A Covely Christmas
Slip one or two Flame-Glo Lipsticks in the toe of her stocking so she can be an artist with two colors like RKO's Betty Underwood.
New glamour in packages, to give or to receive, for many long months of continuing loveliness
By Elizabeth Lapham
SINCE everyone knows that the woman who considers her stock of beauty props complete has yet to be born, we won't waste your time or ours by going into the topic of just why beauty-for-Christmas has become the deeply-rooted tradition that it is. What we can't help wondering is how it's possible for anyone to overlook the plain economy that goes hand in hand with the selection of a cosmetic or perfume as a gift. In what else would you be able to make so small an investment and be sure of reaping the reward of thank-you's throughout so great a procession of weeks? After all, the pursuit of beauty in these vast United States is no special-occasion affair; that lipstick kit, nail makeup, cosmetic, or perfume that you give is going to be a daily reminder of the very thoughtful person that you are.
But enough of generalities; what you're wanting to know at this point is what's new and what's especially nice that you can give for this Christmas. Always happy to oblige, we've done some super-sleuthing and ferreted out a number of appealing gifts that are sufficiently varied in character to please everyone on your list from Aunt Minnie to your best girl friend — not forgetting even Uncle Bill or the man in your life ( two quite (liferent propositions, naturally).
Following the usual pattern of considering ladies first, leads pleasantly to the discovery of Pond's Angel Face in its enchanting new ivory-white mirror case. You'll remember Angel Face as a wonder working combination of foundation and powder, that goes on smoothly and evenly without any fuss (Please turn to page 72)
This secretive snowman is hiding two precious drams of Djer-Kiss perfume so she can't possibly guess how pretty the bottle is.
The new white-and-gold Angel Face Mirror Case holds a compact supply of complete makeup to delight any girl on Christmas morning.
Pinaud's Lilac Vegetal and Eau de Quinine go right on pleasing men who appreciate definite reliability in their holiday grooming aids.
You'll find everything you need for a perfect manicure, including two popular shades of nail polish, in this Dura-Gloss kit.