Screenland (Nov 1950-Oct 1951)

Record Details:

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^ pyococcus Type W,<2)Strepto Gargle Listerine Antiseptic Qu/c/r.' attacks infection directly, safely WHATEVER ELSE YOU DO, Call on Listerine Antiseptic at the first sign of a sniffle or scratchy throat. Its effectiveness and its safety are a matter of record. This prompt precaution, taken early and often, may nip colds or sore throats due to colds in the bud, or lessen their severity, once started. That is because Listerine Antiseptic goes directly to the seat of the trouble . . . threatening bacteria, called Secondary Invaders, growing on mouth and throat surfaces. Listerine kills them by millions . . . attacks them before they attack you . . . helps keep them from invading the tissue to cause miserable cold symptoms. Listerine Antiseptic is no Johnnycome-lately in the field of cold therapy ... no strong miracle drug that promises overnight results. A twelveyear period of clinical testing showed fewer colds, and generally milder colds, for its twice-a-day users than for those who did not gargle. And Listerine Antiseptic is absolutely safe . . . even for children. No dangerous side-effects. No drowsiness. No blurred vision. No dizziness. Because Listerine Antiseptic does not enter the blood stream. It works only externally . . . directly attacks germs that cause so much of a cold's misery. So, at the first sign of trouble, it's Listerine Antiseptic . . . Quick! Lambert Pharmacal Co., St. Louis, Mo.