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Post-Mo liday Pickups
A variety of new thoughts on that vital subject of building and guarding beauty
By Elizabeth Lapham
REALIZING as you do, in this age of popular psychology, that true beauty is the sum total of a great many parts, should make it easy to understand our own pleasure in reporting such an assortment of recent developments. It isn't that in being enthusiastic about Bourjois' new Endearing, for instance, we expect you to pour all your other perfumes down the sink and invest
Love birds, speaking their universal language, identify Bourjois' new sweetly romantic perfume, Endearing, a Paris-born blend that's most charming for human love birds and all others who aspire to be.
in a life-time supply. The idea is that in enveloping yourself in a new fragrance you have added something new to your personality and an important part of that something new is the same kind of ego-bolstering lift that you get from a new hat. Of course, Endearing can do a lot more, for it's a potent distillation of pure romance. Light and quite sweet at the first sniff, the blend develops a beau-' tifully lasting depth on your skin. The love birds on the graceful bottle and smart package tell the story too. All this witchery is Paris-born but by importing the concentrates unassembled and blending them after they arrive in this country Bourjois manages to keep the price at a heart-warming low. e
AFTER a look at the photograph of the girl in the bath tub, hard at work with a cake of soap, you may well be asking yourself what in the world there is that's so newsworthy about anything so fundamental. Fact is, there is an impressive and tongue-twisting chemical in Fresh Soap that's known as 3,5,6Trichloro-2 Hydroxphenyl which you haven't run into before but may recently have read about. This particular wonderworker has (Please turn to page 74)
Helene Curtis' new Shampoo Whip comes out of this attractively decorated rose and gray non-breakable container in an activated lather, ready for work.
Jane Wyman applying some of the sheer flattery from the House of Westmore that's known as Cream Make-up; a lanolin-rich beautifier for dry skin.
Fresh Soap modestly hides its bacteriabanishing chemical ingredient in a skin pampering formula that effectively destroys perspiration odors yet adds no medicinal aroma to compete with perfume.
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