Screenland (Nov 1950-Oct 1951)

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When this happens . . . Wet feet, or cold feet, may so lower body resistance that germs in the throat called the Secondary Invaders can get the upper hand. these germs may invade tissue... Here are some of the Secondary Invaders which many authorities think responsible for most of a cold's misery. Anything that lowers body resistance makes it easier for them to invade the tissue. Listerine Antiseptic often halts such an invasion. you start sneezing ! That sneeze, or cough, or sniffle is usually a sign that you may be in for a cold . . . that you should start fighting it with Listerine Antiseptic. LISTERINE ANTISEPTIC -QUICK! The safe, direct way to attack colds and sore throat That Listerine Antiseptic gargle gets right to the seat of the trouble ... the threatening germs in the throat shown above. They can cause most of a cold's misery when they invade the tissue. Listerine Antiseptic kills them by millions on throat surfaces. So, if you gargle Listerine Antiseptic early, you may head off a cold entirely or lessen its severity, once started. The Listerine Antiseptic way is a safe way, a direct way, with none of the undesirable side-effects of some so-called "miracle drugs". It has a wonderful record against colds and sore throat. Tests made during twelve years showed that those who gargled Listerine Antiseptic twice a day had fewer colds and sore throats— and generally milder ones— than those who did not gargle. So, if you feel a cold coming on, or your throat is scratchy, get busy with Listerine Antiseptic at once, no matter what else you do. Attack the infection before it attacks you. Lambert Pharmacal Co., St. Louis, Mo.