Screenland (Nov 1950-Oct 1951)

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Denise Darcel makes up with Flame Clo's own Kissable Skin, combination foundation powder. A brief tour of beauty departments with star billing for a number of new finds designed to bring you fresh inspiration By Elizabeth Lapham APRIL is a perfect month to indulge yourself in a shopping binge for your beauty's sake. It's the moment when you're completely fed up with any lingering trace of Winter — including the way you've looked. Psychologically, you're panting for a change. Perhaps that's one of the main reasons why the cosmeticians bring out a whole bevy of new colors and beauticians produce new brain-children to glamourize other components of your good looks. \V7~E'LL start our counter hopping with W happy concentration on the problem of building you a new, lighter makeup. You've probably heard by now that the fashionable look for this Spring is a more natural look. Your skin tone is supposed to be much fairer. That doesn't mean "white" by any stretch of the imagination — just a soft, creamy tone with plenty of life in it. Undoubtedly the most obvious step toward achieving Dorothy Cray's bright new Sea Coral make-up is a sun warmed orange-pink on red, vivid enough to compliment those fabrics in orangey shades as well as usual Spring blues and pastels. Lipsticks are over-sized. it is to switch to a new complexion make-up. Something that's a powderplus, like Flame Glo's Kissable Skin. The advantage being that Kissable Skin does a really fine cover-up job since it's a combination of foundation cream and powder. The foundation element is almost a necessity, now that most of us have skins a bit darker than the new deal. Another advantage is that the Kissable Skin formula has especially long staying power — though it's easy enough to carry that round, spill-proof cake in your purse for emergency re-furbishing. AS FOR a bright new make-up shade keyed to the more important Spring and Summer fabric colors — there's Dorothy Gray's latest, Sea Coral. This is no simple blending but a flatteringly successful combination of orangey tones mixed with pink on a base of red. Sounds impossible, but the color itself is clear and vivid (Please turn to page 71) Left: Pleased expression on model's face shows her reaction to the effortless routine for a clean and shining head with benefit of waves as supplied by a hair washing with Marlene's new Creme Hair Waving Shampoo. Nestle's Clo-Cream is first of all a flattering hair-dressing to add sheen and manageability. In addition, it will protect your hair from streaky sun bleaching and through its antiseptic quality will prevent infection.