Screenland (Nov 1950-Oct 1951)

Amazing No-Smear Lipstick Stays On— and On— and On! Stays on YOU... Not on HIM! HE'LL LOVE IT— love you for it! There isn't a man alive who isn't annoyed and embarrassed by tell-tale lipstick smears. Now at last, you (and he) can say goodbye to all that with this revolutionary new non-smear lipstick that let's you kiss — and keep your secret! Women Go Wild Over Sensational Non-Smear Lipstick That Won't Eat Off -Bite OffKiss Off! NEW YORK, N. Y. Beauty experts and women everywhere are hailing the most exciting news in cosmetic history. It's HAZEL BISHOP'S amazingly lasting lipstick— the first and only color-true make-up you can put on your lips in the morning or evening — and forget! For it stays on and on until you want to take it off! Now at last, say goodbye to unsightly "red grease" on glasses, china, silverware, cigarettes, or teeth. Never again be embarrassed by smearing* 5 your friends, children, relatives, husband, or sweetheart with your "war paint" — for this sensational lipstick will keep your mouth looking as radiant, fresh, and colorful as when first applied — even when you eat, bite your lips, or kiss ! Don't put up with lipstick embarrassment another single day. Right now, go to your favorite drug or department store. Choose the Hazel Bishop Lasting Lipstick that gives you just the right glowing shade for your complexion and costume. With this assurance— you must be completely satisfied or your money will be refunded! I — Lasting Lipstick Makes — | Your Dreams Come True by Hazel Bishop You've probably searched in vain, as I have, for a lipstick that would not come off, yet be color-true and fashion-right. Professionally, I'm a research chemist, so that when I hunted in vain for a lasting lipstick, it was my good fortune to have the technical training to do something about it. It took three years of constant experimentation to find one that would have not only all the attractive qualities of the finest lipsticks, but would have the unique advantage of being long-lasting and non-smearing. When I finally developed what I consider the perfect formula, I asked my friends to try it. They were most enthusiastic! They told their friends. Their friends told others. It was then I decided to share my secret with women everywhere. If you try my "amazing tissue test," I am sure you'll discover no other lipstick can compare in HAZEL BISHOP Famous Chemist long-lasting, non-smearing qualities and still give you such creamy, satin smoothness . . . such smart, color-true reds. But only you, yourself, can be the final judge of the merits of my lasting lipstick. That's why I invite you to try it at my expense ! If you don't agree it lives up to every claim, you'll get your money back. 'Unbelievable, But True' Say Grateful Thousands Mrs. J. W. P., Boston Housewife "With children and housework, I just didn't have time during the day to keep my lips made up — embarrassing when people called. That's why it's such a relief to put on Hazel Bishop's lipstick in the morning and know I look 'right' at all times." Miss R. W. C, New York Secretary "My boss is like most bosses — annoyed if I don't look attractive — annoyed if I take time out to make up. That's why Hazel Bishop's lipstick is a dream come true. One application and I'm set for the day." Mrs. M. P. H.,Washington(D.C. ) Saleswoman "My fiance used to be very annoyed when I left lipstick smears all over everything, including him. Thanks to Hazel Bishop, everything goes so much smoother with us — and I do mean everything!" Never Before Such "Raves" From Beauty Editors Ruth Mugglebee, Boston Daily Record: "At long last launched . . . the lipstick that is the talk of the cosmetic world. It has indelibility never before attained 't y gives your lips a , satiny-smooth, v natural feeling Won't Come Off hard to beat 'had mine on all On Dishes, Classes day long Cynthia Cabot, Philadelphia Inquirer: "Exciting news to women is a new lipstick which is indelible yet possesses the most attractive features of other popular lipsticks. It has smooth, creamy consistency easily applied, is not sticky, does not dry out." Antoinette Donnelly, New York Daily News: "The most startling feature is its ability to remain virtually fixed to the lips without marking glasses, ciga MORE ECONOMICAL. TOO! Lasts 4 to 5 Times Longer! Exciting, New Fashion-Right Colors! Not only U HAZEL BISHOPS Lipstick miraculously Pink long-lasting, but it comes in the most thrilling and Red Orange alluring new reds. You'll find just the right glowing Real Real Red shade for your complexion, your costume, your per Medium Red sonality. Clean smelling, not highly scented— will not Secret Red clash with your favorite perfume. Dark Red Be thrifty as well as smart ! Since you need apply it only once or twice a day (rarely more often) it lasts 4 to 5 times longer! You Must Be Completely Satisfied or Your Money Will Be Refunded rettes, cups, etc. Even after meals, lips look as fresh and colorful as when lipstick was first applied." Inga, Washington Times-Herald: "Having an indelible lipstick is a necessity, for what is more unsightly than glasses, china, silverware and the object of your affection smeared with your lipstick. Won't Come Off Wonderful On Cigar.ttei shades it comes in, too! Beautiful fashion shades of true depth and brilliance." Karen March, New York Journal-American: "It's new and it's NEWS ! The latest lip fashion is Hazel Bishop's Lasting Lipstick. Amazing Tissue Test Proves It Won 't Come Off TRY IT YOURSELF! Apply HAZEL BISHOP'S Lasting Lipstick just as you do the one you're using. Press your lips together several times on a tissue. Pat off excess. THENWIPE AS HARD AS YOU WILL! No color will come off on tissue ! Or on anything else ! It comes off when you want it to. Simply wash it off with soap and water, or cream off. I have found the color remains where it belongs without smearing glassware, teeth." Elizabeth Henney, Miami (Florida) Herald: "It's practically indelible... stays on your lips for hours and hours ; ...even when you swim! Put it on, blot it and it hardly comes off at all on glasses, cigarettes, or your best beau! Won't Come Off Another good When You Swim! point, it won't come off on teeth !" The Big News Is on Everyone's Lips! Never before in cosmetic history has a new discovery become so popular in so short a time! Everywhere — Hazel Bishop's new Lasting Lipstick has achieved sensational success. Already, in 75 larger cities, it is the big news on everyone's lips! Try it today at our risk. GUARANTEE! formula was created by Hazel