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Eve Gardiner, Max Factor's Director of Make-Up in England, visits Marsha Hunt, film star, at current stage engagement.
LOVELINESS SHALL REIGN
Techniques and make-up for Coronation beauty work just as well for you
By ELIZABETH LAPHAM
Wherever you go, whomever you talk to these days, the conversation invariably gets around to the subject of the coming Coronation. What a thrilling and glamourous spectacle it will be! But did you ever stop to think what very special problems a Coronation presents to the women who are privileged to attend? We were mulling these over in our mind when it dawned on us that the beauty problems that will confront the ladies of the British nobility will be just an exaggerated version of yours and mine.
When Eve Gardiner, the Director of Make-Up in the Max Factor London Salon, landed here the other day we cornered her. Here was our golden opportunity to get an inside story on
how Miss Gardiner and her staff plan to help the English beauties keep looking beautiful throughout the impressive length of the Coronation. Miss Gardiner, an enchantingly vivacious young person, seemed as eager to talk about the Coronation as we were to listen. She pointed out that she and her staff will be busy giving make-ups throughout the night before the big day — dressmakers and hairdressers also will keep their salons open. So much of London will be closed to traffic that the Coronationbound beauty will have to allow a great deal of additional time just to get to her destination.
The long-lasting make-up that Miss Gardiner will give is the complete
Max Factor make-up used by so many screen stars. If you want the same sort of professional result, you must remember to take the same painstaking care in applying it. Start by preparing your face, removing every trace of overnight cream or old makeup. At the London Salon they'll do this with Max Factor's Satin Flow (a quick-working liquid cleanser). Then they'll pat on Skin Freshener to close the pores and take off every last vestige of cream. Right there you have the basis for a part of the success of any make-up. It's the Skin Freshener step that keeps your face from developing a shiny gloss through the make-up when you get hot or nervous. (continued on pace 52)