Screenland Plus TV-Land (Nov 1952 - Oct 1953)

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BY ELIZABETH LAPHAM Lovely Donna she's about to Reed stars in Columbia's "From Here To Eternity," but in our photo star at tennis, with a quickie make-up built around a cream-powder. The first lesson every actress learns is to cleanse skin before applying make-up. You may not think that Columbia's Donna Reed looks much like a conspirator, but she is one. So are you and so is every other woman who cares enough about how she looks to try to improve on nature. Being this kind of a conspirator can be fun and it certainly pays off — in compliments. Donna admits that in her own campaign-for-beauty, make-up takes first place. Don't misunderstand her, she doesn't mean "theatrical" make-up. The lovely Miss Reed would no more wear a heavy make-up off the set than she'd wear sequins to the supermarket. Donna believes that makeup should lend nature a helping hand but never be "obvious." She goes in for soft, misted complexion tones. These, by the way, are the very shades that you too should use for Fall 1953. Coty has added a full complement of "Muted" colors to their regular range in both Air-Spun Face Powder and Cream Powder. There's Muted Cotyrose, to enliven a pallid skin; Muted Sun to clear the sallow tones from a tanned complexion; Muted Beige, to add a soft warmth to neutral toned 52