Screenland Plus TV-Land (Nov 1953 - May 1955)

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Alan needed police escort at Paris "Shane" opening. EUROPE WILL MISS THE ALAN LADDS, BUT MILLIONS OF AMERICANS ARE GLAD TO HAVE THEM BACK HOME AGAIN by Hank Kaufman DOING WHAT COMES NATU RALLY What is the secret of Alan Ladd's universal appeal? Why, today, after more than ten years at the top, does Alan find himself more in demand than ever? Riding the crest of the popularity wave following the smash success of "Shane," with three fine pictures recently completed in Europe, rugged, tight-lipped and soft-spoken Alan is not only in the prime of life but at the height of his career. The secret is that Alan is one of the best-liked people in films. Certainly, as Alan will be the first to admit, his remarkable success isn't due to his being the greatest actor in the world. "I'm not the guy to play Hamlet," Alan says. "I'm not out to dazzle the public. I try only to be as natural and sincere as possible, and I hope that's what comes across. I'm not interested in making pictures with messages. I want to^give audiences good, clean action stories which please and entertain them." During his recent year in Europe with Sue and the children, the Ladds were welcomed and warmly embraced wherever they went. Few Americans, on or off the screen, have ever had such an enthusiastic reception. Take the Paris premiere of "Shane," for example. The Ladds were in England at the time, where Alan was shooting "Hell Below Zero," a whaling epic with Joan Tetzel as co-star. The Ladds crossed the Channel to