Screenland Plus TV-Land (Jul 1959 - May 1960)

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EFREM ZIMBALIST Mr.Z. has class By ROGER SMITH ROGER SMITH This is the appraisal of Efrem's good neighbor and partner in TV crime who hereivith spills a few beans about him 1 HE FIRST THING I must tell you about this fellow Zimbalist is that he's a man with a secret life. And I suppose it's because of this that he got involved in The Case of the Do-ItYourself-Sprinklers, and the citizen who couldn't believe what he saw with his own eyes. Efrem, of course, is my good friend and neighbor — we live some two blocks apart in Encino — but he is also, along with another quite impossible character named Edd "Kookie" Byrnes, my frequent associate in crime on "77 Sunset Strip". Yet there are times when I despair of ever coping with Mr. Zimbalist; he leaves me blinking at the odd things that seem to happen to him. Efrem is the only man I know who can stroll around in a pair of white buck shoes and make you believe there's nothing unusual about it. But Byrnes and I, attempting to show the same savoir faire, look only like a couple of guys who borrowed the shoes from Wardrobe, after a firm promise to have them back the first tiling in the morning. If you must know, Efrem is incapable of looking anything else but the gentleman: that suave fellow you see in the ads with the pipe and the dispatch case, boarding a luxury jet for Rome. Zimmy needs no Madison Avenue-imposed tattoo to prove that he is all male. He is today's Ronald Colman, the matinee idol of nighttime TV — the man most novelists try but almost never create. ''Efrem could be hip-deep in a barnyard, shoveling fertilizer in his shorts," a friend once quipped, "and he would still seem like The Man in the Brooks Brothers Suit." To Efrem, such appraisals are all the more reason why he often hungers for a chance to go unrecognized and get some good, honest soil on his face. This is his real secret life. All week long he's at the studio playing Stuart Bailey, the private eye continued on page 22 [\V\ kl.l ft EFREM and his wife, Stephanie, are a beautiful!) compatible couple both with similar backgrounds, 21