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Screen Mirror
For June
23
Maroo
A
$25,000,000
* SUHKIST BEAUTIES enjoy an afternoon at the home Fanchon & Marco built out of "Ideas."
Fanchon
• Only a dream — a yearning, hopeful dream — that’s all it was but seven years ago!
Fanchon ,and Marco Wolff, brother and sister, were sitting alone in the late afternoon in Tait’s Cafe, San Francisco. They had just returned from New York, the city that had just rebuffed them for the second time.
Twice, previously, with their own productions, they had hit the heights on the Pacific Coast. Taking them East, they shrivelled in Broadway’s great white glare.
Again they were back home, heartsore, but still clinging to their glorious dream.
They were in the depths, broke, devoid of every asset save their faith in each other and their idea. They must start all over again. Fanchon came to
Los Angeles to arrange atmospheric dance numbers for motion pictures. Marco remained in San Francisco and began producing stage revues for the Strand Theatre.
His ideas amazed theatrical men. The Strand knew astounding popularity. Came Arch M. Bowles, then Northern Division manager for West Coast Theatres, with an offer to Marco to produce his Ideas in the Warfield Theatre. Success was immediate and smashing. Frisco found itself with a brand-new style of stage entertainment. Oakland next, and then Sacramento, demanded the stage presentations.
Three years ago, the Fox amalgamation marked the crucial moment in
Fanchon and Marco's career. Harold B. Franklin contracted them to produce their Ideas exclusively for the William Fox national circuit. It marked the beginning of the impressive eastward sweep of their Ideas. Across the Rockies to Denver; a group of cities in Montana; then on to Chicago and St. Louis they rolled. Great popular demand carried them towards the Atlantic. Chicago claimed them first; then New York, the city that only a few years ago chilled their hopes, welcomed them wildly.
Just an Idea — born in the loneliness of an empty cafe ballroom — now is the standard of American theatricals. A pair of struggling entertainers have blazoned their name across the sky.
An Idea has raised them from discouraged obscurity to wealth and fame!