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“BOOK THE NEW PERCENTAGE WAY”
%%% — Book the Percentage Way— %%%
Now, as never before, you have the opportunity of seeing at a glance the value of each review in COLD FIGURES. There is a message in every one of them for all Producers, Distributors and Exhibitors. For you, every figure represents varied money-making possibilities. Look over the values carefully and use good judgment in your selection.
OUR PERCENTAGE VALUES:
Masterful [Class A-a] — 100%
Superior [Class A-b] — 95%
Excellent [Class A-c] — 90%
Very Good [Class A ] — 80%
Good [Class B ] — 65%
Average [Class C ] — 50%
Fair [Class D ] — 40%
Poor [Class E ] — 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it. comes to selecting the pictures. A thorough reading of “Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
“ENEMIES OF WOMEN”— [Class A-c] 90%
(Adapted from story of same name)
Story: — Prince and Associates Awakened to Sense of Duty
VALUE
Photography — Excellent. — Ira H. Morgan.
TYPE OF PICTURE— Adventurous. Elaborate.
Moral Standard — Average.
Story — Excellent — Drama — Family.
Star — Excellent — Lionel Barrymore.
Author — Excellent — Vincente-Blasco Ibaner. Direction — Excellent — Alan Crosland. Adaptation — Excellent — John Lynch. Technique — Excellent.
Spiritual Influence — Average.
Prince Lubimoff.
Alicia
Atilio Castro....
Spadoni
Vittoria
Colonel Marcos. .
Gaston
Duke de Delille.. Madame Spadoni Terrorist
CAST
Lionel Barrymore
Alma Rubens
Pedro de Cordoba
Gareth Hughes
Gladys Hulette
. .. .William H. Thompson
William Collier, Jr.
Mario Majeroni
..Madame Jean Brindeau Ivan Linow
May 1 to 15, 1923.
Producer — Cosmopolitan Footage — 10,000 ft. Distributor — Not yet announced
Our Opinion
MORAL O’THE PICTURE — No Man Can Do His Duty and Keep Aloof from His Fellowman.
Forceful and Elaborate Production — Spectacular Events
There is an overwhelming amount of beauty in the latest Lionel Barrymore production for which authentic European locations were sought, and in the making of which no expense seems to have been spared. In the palace of a profligate Russian prince, extravagant orgies are staged against rich and appropriate settings. There, also, a spectacular sword bout is presented in which the star, Lionel Barrymore, exhibits remarkable agility, the two combatants, bared to the waist, fighting to the bitter death it would seem. Again when the terrorists attack the palace, demanding the prince’s jewels, a frightful struggle ensues between the prince and a cossack, the finish of which is gruesomely realistic. Then there are the scenes at Monte Carlo, in which great
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