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“BOOK THE NEW PERCENTAGE WAY” 45
No Guessing Goes in Screen Opinions
All the percentage figures lack is the addition of the Dollar Mark ($) by you. Some mean more dollars and some less — it all depends on your judgment to select. It should become a serious matter with you as to which brand of dollar-producers you decide to book for use in your Summer Programs.
Percentage
Masterful [Class A-a] — 100%
Superior [Class A-b] — 95%
Excellent [Class A-c] — 90%
Very Good [Class A ] — 80%
Figure Values
Good [Class B ] — 65%
Average [Class C ] — 50%
Fair [Class D ] — 40%
Poor [Class E ] — 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
“WESTBOUND LIMITED”— [Class A-c] 90%
(Especially prepared for screen)
Story: — Romantic Experience in Life of a Railroad Man
VALUE CAST
Photography — Excellent — Ross Fisher. Bill Buckley Ralph Lewis
TYPE OF PICTURE— Romantic— Thrilling. Mrs. Buckley Claire McDowell
Moral Standard — Good. Esther Miller Ella Hall
■ Johnny Buckley Johnny Harron
Story — Good — Drama — Family. Henry Taylor Graves
Star — Excellent — Ralph Lewis. Raymond McKim Wedgewood Nowell
Author — Good — Emilie John. Jack Smith ..David Kirby
Direction — Excellent — Emory Johnson. Bernard Miller Richard Morris
Adaptation — Excellent — Emilie Johnson. Mrs. Miller Jane Morgan
Technique — Excellent ■ .... — .... —
Spiritual Influence — Excellent. May 15 to 31, 1923.
Producer — P. A. Powers Footage — 6,100 ft. Distributor — F. B. O.
Our Opinion
MORAL O’THE PICTURE — Be Sure You Have Just Cause Before Questioning the Faithfulness of Those You Love.
Excellent Box Office Attraction — Wholesome, Romantic, Sensational and Thrilling, With Tears Aplenty
Once in a while a picture comes to the screen in which the average spectator can find a very real enjoyment. Of this class is the F. B. O. production “Westbound Limited,” starring Ralph Lewis. The story on which the picture is based is a simple, wholesome one, with a dash of sensationalism; its characters are, with the exception of one or two, of the best type of manhood and womanhood, and the background of the story consists of pleasing rural and home atmosphere, which adapter and director have presented with a wealth of detail belonging to the average domestic life. Excellent judgment has been used in editing and assembling the picture, and not for a moment is the spectator allowed to lose the spirit of the play. A genuine thrill occurs when the girl of the story is pinned beneath her house on the railroad track, with the express train bearing madly down upon her. Here a good photographic shot occurs when the effect that would be gained from lying on the track and
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