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57
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“BOOK THE NEW PERCENTAGE WAY”
Convention Favorites Are Momentary
It’s a case of help yourself always. Keep your own counsel. Use the guide that will not fail you under any circumstances. The truth in reviews is the same today, tomorrow and forever.
Percentage Figure Values
Masterful [Class A-a]— 100%
Superior [Class A-b] — 95%
Excellent [Class A-c] — 90%
Very Good [Class A ] — 80%
Good.. [Class B ] — 65%
Average [Class C ] — 50%
Fair [Class D ] — 40%
Poor [Class E ] — 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
“TEMPTATION”— [Class A] 80%
(Especially prepared for screen)
Story: — Experience of Young Couple Who Lost Their Heads Over Wealth
VALUE CAST
Photography — Very good — Not credited. Jack Baldwin Bryant Washburn
TYPE OF PICTURE — Fascinating. Marjorie Baldwin Eva Novak
Moral Standard — Good. Mrs. Martin June Elvidge
Frederick Arnold Phillips Smalley
Story — Very good — Drama — Family. John Hope Vernon Steele
Cast — Very good — All-Star.
Author — Very good — Lenore Coffee.
Direction — Very good — Edward J. Le Saint.
Adaptation — Very good — Not credited.
Technique — Very good. ■-■■■■ ....
Spiritual Influence — Good. June 1 to 15, 1923.
Producer — Not credited Footage — 6,500 ft. Distributor — C. B. C.
MORAL O'THE PICTURE — Too Much Wealth Tends to Deaden the Finer Senses.
Well-Made Picture Is Entertaining and Contains Valuable Lesson
There is excellent entertainment to be found in the C. B. C. production “Temptation.” It is undoubtedly the best picture that this company has handled. Lenore Coffee has concocted an interesting plot covering a subject that is vitally important, dealing with the effect of suddenly accumulated wealth on a young married couple. The production is unusually well made, character development and the psychological effect of prevailing conditions on the main characters of the story is quite clearly outlined. Eva Novak gives a truly delightful performance as Majorie Baldwin, the young wife of the story, reared in the country, and suddenly aware that the city apartment, which had looked like a palace to her, is considered a mere “dump” by the more sophisticated members of her sex. The director has succeeded in getting the very best out of this talented young actress, for she has never appeared to better advantage, and probably has not ever done as well before. Each character of the story has his or her individual place to fill, and no one is employed merely to dress the. stage. Bryant Washburn also gives a notable performance, reminding us of his former successes. And then there is June Elvidge, who portrays
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