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"BOOK THE NEW PERCENTAGE WAY"
133
September Brings the Money Season I
It’s the time to serve better than ever before.
Show only the best — the best will be attracted.
Sincere service will build up your business.
Masterful . . Superior. . . Excellent . . Very Good
Percentage Figure Values
[Class A-a]— 100% [Class A-b]— 95% [Class A-c]— 90% [Class A ]— 80%
Good. . . Average
Fair
Poor. . .
[Class
[Class
[Class
[Class
B ]— 65% C ]— 50% D ]— 40% E ]— 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
“THREE WISE FOOLS”— [Class A]80%
(Adapted from story of same name)
Story: — Experience of Three Old Bachelors Who Inherit Daughter of Woman They Loved
VALUE
CAST
Photography — Very good — Charles Van Enger. Findley Claude Gillingwater
TYPE OF PICTURE— Romantic— Humorous. Rena Fairchild \ Eleanor Boardman
Moral Standard — Good. Sydney Fairchild j
— i — i — Hon. James Trumbull William H. Crane
Story — Very good — Comedy-melodrama — Dr. Gaunt Alec Francis
Family. John Crawshay John Sainpolis
Cast — Very good — All-Star. Benny the Duck Brinsley Shaw
Author — Very good — Austin Strong. Gray Fred Esmelton
Direction — Very good — King Vidor. Gordon William Haines
Adaptation — Very good — Not credited. ■ ■ — — ■
Technique — Very good. August 15 to 31, 1923.
Spiritual Influence — Average.
Producer — Goldwyn Footage — 5,000 ft. Distributor — Goldwyn
Our Opinion
MORAL O’THE PICTURE— None Outstanding
One of the Season’s Best Productions — Humor and Melodrama Combined
“Three Wise Fools” will be enjoyed by high class audiences who will appreciate the finer elements of the play. The situation on which the story is built is in the first place romantic, and in the second place exceedingly humorous. For what could be funnier than the plight of three old bachelors anticipating disturbance of the peace in the arrival of an inheritance in the shape of a child, the sex and age of which they are uncertain? As it happens the child is a young lady, who proves herself both lovable and affectionate; and the rather drab atmosphere of the home of the three bachelors reflects the laughter and sunshine of youth. The last reels of the picture introduce a melodramatic situation of considerable force where the girl’s father escaped from prison discovers that his daughter is in the home of the judge who sentenced him to prison for an offense he did not commit, and where his prison pal confesses to the forgery for which his friend was sentenced. Eleanor Boardman is charming as the girl, and Alec Francis, Claude Gillingwater and William H. Crane
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