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“BOOK THE NEW PERCENTAGE WAY”
“As we serve,
so shall we be rewarded.”
The importance of any business to its community is judged by the value of the service rendered. And, so it is with the success of your theatre in serving your particular patrons.
Are you looking ahead, building up your service with a permanency that will live, will last, will be appreciated and compensated accordingly? Select the best, for only the best will satisfy and hold patrons permanently.
Percentage Figure Values
Masterful [Class A-a] — 100%
Superior [Class A-b] — 95%
Excellent [Class A-c] — 90%
Very Good [Class A ] — 80%
Good [Class B 1— 65%
Average [Class C J — 50%
Fair [Class D ] — 40%
Poor [Class E ]— 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in "Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
“GREEN GODDESS”— [Class A-c] 90%
(Adapted from play of same name)
Story: — Ruler of Fantastical Kingdom Attempts to Hold Woman as Price of
Lover’s Freedom
VALUE
Photography — Superior — Harry A. Fishbeck. TYPE OF PICTURE— FantasticalSensational.
Moral Standard — Average.
Story;— Excellent — Fantastical melodrama — Family.
Star — Superior — George Arliss.
Author — Excellent — William Archer. Direction — Excellent — Sidney Olcott. Adaptation — -Excellent — Forrest Halsey. Technique — Superior.
Spiritual Influence — Neutral.
Producer — Distinctive Pictures Corp.
Rajah of Rukh
Lucilla Crespin....
Major Crespin
Dr. Basil Traherne
The Ayah
Watkins
The High Priest...
CAST
George Arliss
Alice Joyce
Harry T. Morey
David Powell
Jetta Goudal
Ivan Simpson
William Worthington
September IS to 30, 1923.
Footage — r9,600 ft. Distributor — Goldwyn
Our Opinion
MORAL O’THE PICTURE— None.
Celebrated' Stage Play Is Ordinary Screen Vehicle. Artistry of Production and Elaborate Thrills Heavy Drawing Features
With George Arliss playing the Rajah of Rukh, the role which he created and made famous during the long New York run of “The Green Goddess,” the screen adaptation of the play has every chance to make good. The story of the play affords the same kind of sensational stuff that the average well-made serial presents, a little human interest, and a good deal of the subtle sort of humor
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