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SCREEN OPINIONS TELLS THE TRUTH
Screen Opinions “Essentials”
Please read this again
How We Rate the Pictures
In our work of reviewing and classifying pictures the following values are used and numbered for your information. First in importance, you will find “PHOTOGRAPHY” as No. 1 — because of the necessity of clear and well lighted pictures. And next comes the “STORY’S ADAPTABILITY” — its type, its merit, or its entertainment value — very necessary to know, and so is placed in second position. And for the third position we have “MORAL STANDARD,” so you can see at a glance, if the picture is made in keeping with acknowledged human standards of conduct. The other numbers are placed in accordance to their importance in arriving at a definite classification value. “Moral o’the Picture”— the latest addition — tells all in a few words.
Values in Order of Importance.
1 — Photography —
Registering action.
Clearness and detail.
Quality camera work.
2 — Story’s Adaptability —
Entertaining and human qualities. Character of story.
Class of patrons appealed to.
3 — Moral Standard —
Noting bounds of decency.
Adherence to human standards of conduct. Warning of sensuous appeal.
4 — Work of the Star —
Convincing portrayal of life. Appealing to heart and mind.
5 — Director’s Capability —
Quality of interpretation. Developing and dramatic.
6 — Author’s Originality —
Creation of an idea.
Idealizing the better instinctSL Appeal to the masses.
7 — Adapter’s Versatility —
Visualization of a story. Consistent continuity.
8 — Art Director’s Technique —
Artistic combinations.
Correct illumination.
9 — Spiritual Influence —
Encouraging higher ideals. Awakening the spiritual appeal. Symbolizing the beautiful.
10 — Moral o’the Picture —
Giving at a glance the ideal substance of the picture..
Percentage Values in Figures
Masterful [Class A-a] — 100%
Superior [Class A-b] — 95%
Excellent [Class A-c] — 90%
Very Good [Class A ] — 80%
Good [Class B ] — 65%
Average [Class C ] — 50%
Fair [Class D ] — 40%
Poor [Class E ] — 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
Screen Opinions Binders
$1.00 each, postage paid
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