Screen Opinions (1923-24)

157 C °}. S/f/j'Un? "BOOK THE NEW PERCENTAGE WAY" Percentage Figure Values Masterful [Class A-a] — 100% Superior [Class A-b] — 95% Excellent [Class A-c] — 90% Very Good [Class A ] — 80% Good [Class B ]— 65% Average [Class C ] — 50% Fair [Class D ] — 40% Poor [Class E ] — 25% Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “Our Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of "Our Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage. “COURTSHIP OF MYLES STANDISH” — [Class A-a] 100% (Adapted from po'em of same name and historical records) Story: — Adventures of Pilgrim Fathers and Romance of John Alden and Priscilla Mullins VALUE Photography — M asterful — George Rizard. TYPE OF PICTURE— Historical — Inspiring. Moral Standard — Excellent. Story — Masterful — Drama — Family. Star — Masterful — Charles Ray. Author — Masterful — William Wadsworth Longfellow. Direction — Masterful — Frederic Sullivan. Adaptation — Masterful — Albert Ray. Technique — Masterful. Spiritual Influence — Excellent. CAST John Alden Charles Ray Priscilla Mullins Enid Bennett Capt. Myles Standish E. Alyn Warren John Howland William Sullivan Elder Brewster Joseph Dowling William John Carver Sam De Grasse Capt. Jones..... Stanton Heck Fallon (a rebellious pirate) Tom Wilson William Bradford Norval McGregor Edward Winslow Thomas Holding Mary Chilton Charlotte Pierce Dorothy Bradford Ida Shumaker James Chilton J. James Vincent Stephen Hopkins Max Asher (There are in all 61 persons in the cast, the above representing only a few of the principal characters.) February 1 to IS, 1924. Producer — Charles Ray Footage — 9,000 ft. Distributor — Associated Exhibitor* Our Opinion MORAL O’THE PICTURE — Courage Is the Basis of All Truly Great Achievements, and a Steadfast Friendship Outlives Petty Misunderstandings. One of the Few Great Motion Pictures — Inspiring, Tear-Compelling — A Production that Will Wear for All Time Contemplating “The Courtship of Myles Standish,” the latest and most ambitious of Charles Ray productions, one is struck by the breadth of vision and human understanding with which the adventurous romance of the Pilgrim Fathers is brought to the screen. In addition to the wealth of information which it contains concerning this perilous expedition, the picture has a substantial box office value. In fact one marvels at the combination of marketable qualities that are constantly coming to view. For instance, no production of a modern theme can boast a more thrilling and spectacular storm at sea than that in which John Alden, goaded beyond fear by the appeal of Priscilla, rescues John Holland, who has been washed overboard, while searching for Governor Carver’s bible. It also contains a sweep of emotion that is tear-compelling, and the psychological accuracy with which the principal characters are outlined is but one evidence of the painstaking effort expended on the picture. It is easy to believe that almost a year was consumed in making the production, and that forty-two volumes of reference material were scanned during the work of research. There is nothing left to be desired in Charles Ray’s portrayal of John Alden. It is manly, inspiring. The friendship (Continued on next page) No Advertising Support Accepted!