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“Cook Hie New Percentage Way” 9
“BREATHLESS MOMENT” — 65%
(Especially prepared for the screen) Reviewed March, 1924
Theme: — How Crook Becomes a Successful Business Man in New Environment
VALUE
Photography — Good — William Thornley Type — Humorous — Adventurous.
Moral Standard— Average.
Story — Good— Com. -Melo. — Family. Star — Good — William Desmond.
Author — Good — Raymond L. Schrock. Direction — Good — Robert Hill. Adaptation — Good — William E. Wing. Technique — Good.
Spiritual Influence — Neutral.
Moral— Self-respect Holds to Right.
CAST
Billy Carson Wiliam Desmond
June Smart Charlotte Merriam
David Smart Alfred Fisher
Detective Quinn Robert E. Homans
Mildred Day Lucille Hutton
Banker Day John Steppling
Evang. C. Jones Margaret Cullington
Producer — Universal. Footage — 5556 feet. Distributor — Universal.
The Opinion
OLD THEME WITH NEW TWIST PROVES ENTERTAINING
“The Breathless Moment” is one of the most entertaining of program features. William Desmond plays in humorous style the role of Billy Carson, a crook. He gets the best of support from Albert Hart as Dan Cassidy. Charlotte Merriam does well in the feminine lead, and Robert E. Homans makes a hit as the detective. This is a good program feature.
“WHEN A MAN’S A MAN”— 65%
(Adapted from a story of the same name) Reviewed March, 1924
Theme: — “Tailor’s Dummy” Goes West to Become a Man
VALUE
Photography — Very good — N. VanBuren Type — Thrilling — Romantic.
Moral Standard — Average.
Story— Good — Drama — Family.
Cast — Good — All-Star.
Author — Good — Harold Bell Wright. Direction — Good — Edward F. Cline. Adaptation — Good— W. Anthony. Technique — Good.
Spiritual Influence — Average.
Moral — Don’t Be a Dummy.
CAST
I.aw’ce Knight, “Patches”... John Bowers Helen Wakefield Marguerite DeLaMotte Phil Acton Robert W. Fraser
Kitty Reid June Marlowe
The Dean Forrest Robinson
Stella Elizabeth Rhodes
Nick Cambert Fred Stanton
Producer — Sol Lesser Footage — About 6000 feet. Distributor — First National.
The Opinion
AVERAGE PUNCH PRODUCTION — RODEO STUNTS WILL PLEASE
There are a number of features in “When a Man’s a Man” to please the average audience. One is the fascinating western atmosphere and bucking bronchos. The opening scenes in New York show the luxurious fashion in which Lawrence Knight pursued the business of living, and the pretty but sensible girl who was his reason for going to the land where, to live, a man must be a man. A good deal of western comedy is injected, with some cattle stealing situations. Attractive locale, presumably Arizona, adds, to the enjoyment of the picture. John Bowers gives a good performance as Lawrence Knight, known in the west as “Patches.” Marguerite De La Motte and June Marlowe are pleasing in leading feminine roles. This is a good program feature, and apt to please in the neighborhood house.
There may be good reasons why many of your pictures — good pictures — do not get the money. More than half the pictures in this Issue leave no lesson at all with your patrons. Wake up Mr. Exhibitor!
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