Screen Opinions (1923-24)

Record Details:

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“Book the New Percentage Way” 35 “ROULETTE”— 85% (Adapted from a story of the same name) Reviewed April, 1924 Theme: — Romance and Adventures of Ward of Professional Gambler VALUE Photography — Good — Jack Brown. Type — Sensational. Moral Standard — Average. Story — Good — Melodrama — Adults. Cast — Good — All-Star. Author — Good — William MacHarg. Direction — Good — S. E. V. Taylor. Adaptation — Good — Lewis A. Browne. Technique — Good. Spiritual Influence — Neutral. Moral — None. CAST Loris Carrington .Edith Roberts John Tralee Norman Trevor Ben Corcoran —Maurice Costello Mrs. Harris Alary Carr Peter Marineaux Walter Booth Mrs. Marineaux...._ Dan Carrington Effie Shannon Montagu Love Prod ucer — Selznick. Footage — 4600 feet. Distributor — Selznick. The Opinion Ordinary Gambling Story Played by Good Cast There is nothing of distinction about “Roulette” although it will be found interesting by the average audience. The story hasn’t any message. The settings of the picture are as usual in productions of this kind, more or less elaborate, the character portrayal is average in quality, the direction is also . quite efficient. The romance of the story is not strongly developed, nor is there anything about the picture that causes it to remain long in the memory. Edith Roberts does well in the leading feminine role; Mary Carr also appears in a small part. Norman Trevor gives an interesting portrayal of John Tralee. Maurice Costello is well suited to the role, Ben Corcoran, played by him. A Crowd Waiting in the Lobby — and people coming out praising the show! That’s what gives you the great and glorious feeling. But back of that success must be good reviews — good pictures that make people sit up and talk to their neighbors — and come regulargly with the family. To choose winning pictures consistently — to book the best, ahead of competition— you must know the real facts — the rating, footage, story, stars, director, technique. You must have a line on the moral, the producer, be able to size it up accurately for your patronage. Hundreds of successful exhibitors are getting the dependable, truthful, unbiased help they need on new pictures in SCREEN OPINIONS. They are making $15 subscription price bring back a hundred times that money in net profits during the year. Mr. Exhibitor! Get this straight! Of course you are busy — but take time to study every issue of SCREEN OPINIONS. It is the service you need. It gives you straight dope — true criticisms; without strings. We are serving only subscribers. We are not affiliated with any producer, association, movement or propaganda. Follow SCREEN OPINIONS — save your time — increase your profits — extend good will. Pass this real help along to your friends! No Advertising Support Accepted!