Screen Opinions (1923-24)

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‘‘Book the New Percentage Way” 51 “HOOSIER SCHOOLMASTER”— 95% (Adapted from a story of the same name) Reviewed April, 1924 Theme — Romance of Indiana Schoolmaster Falsely Accused of Murder CAST VALUE Photography — Superior — Not credited. Type — Romantic-Sensational. Moral Standard — Good. Story — Superior — Drama — Family. Star — Superior — Henry Hull. Author — Superior — Edward Eggleston. Direction — Superior — Oliver Sellers. Adaptation — Superior — E. Stuyvesant. Technique — Superior. Spiritual Influence — Good. Moral — None outstanding. Ralph Hartsook Henry Hull Hannah Thompson Jane Thomas Mrs. Means Mary Foy Bill Means O. W. Hall Bud Means Nat Pendleton Mirandy Means Dorothy Allen Dr. Small Frank Dane Producer — Whitman Bennett. Footage — 5700 feet. Distributor — W. W. Hodkinson. The Opinion A Sure-Fire Box Office Picture — Very Artistic “The Hoosier Schoolmaster” is one of the most human, one of. the most artistic character dramas among current releases. The exhibitor can make no mistake in booking it, for it has all the box office attributes that win success. The story of the schoolmaster who loved a persecuted girl bound out in service to a cruel and ignorant family in rural Indiana, is fascinating in-as-much as familiar scenes of country life and country school methods combine with thrilling adventure in which the schoolmaster is accused of murder. Jane Thomas is a splendid type for the girl Hannah Thompson. She has the physical appeal and womanly charm necessary for the role. The portrayal of rural types is an interesting feature of th© picture which excells in direction, photography and all details that go to make an entertaining picture. Some good comedy is injected such as that found in the spelling match where Hannah outspells the schoolmaster. Does this criticism hit you? A learned professor, who had written a boresome book, sent a copy to a friend with the request that he favor the professor with his frank criticism. The friend wrote back: “Your book is surely a handsome one. The binding is elegant. Your introduction is a knockout. The only suggestion for improvement I can make is that there be fewer pages between the covers.” Many people, seeing a picture, feel that same way. The direction may be masterly, the settings elaborate, the heroines beautiful, the gowns exquisite, the press matter wonderful — and the picture punk, tiresome and pointless. And it isn’t seldom that this happens, either 1 What people want in movies are pictures that have a sensible story, that point out something to make people think and that people can carry home with them and talk about the next day. People want pictures that refresh them mentally, and if they don’t get them from you, Mr. Exhibitor, they will go elsewhere where the stock may be more up to date. Good plots, with morals, should be insisted on by producers. If it costs more to produce that kind of pictures producers should pay the price and protect exhibitors: and exhibitors should see to it that they pick pictures that are RIGHT. SCREEN OPINIONS is the only service that shows you how. Don’t jeopardize your reputation by showing pictures that won’t leave a lasting, pleasing impression for your audience to take home with them. No Advertising Support Accepted!