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Issued the 1st and 15th of Each Month
ummmu
Screen opinions
THE UNBIASED REVIEWING SERVICE!
Vol. 14
June 15th to 30th, 1024
No. 7
Independent Reviews!
Of Feature Picture a in the U. S. A. and Many Foreign Special »
Entered as Second-Class Matter April 21, 1924, at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Its kind In all the world — putting every unit of the Industry on record, semi-monthly, according to merit
SUBSCRIPTION RATES:
In U. S. A. $15.00 a Year. In Canada, Mexico and Foreign Countries >16.00
Plan Ahead for Next Year!
Two theatres started in one locality four years ago. Both started with houses of the same size. One has doubled its seating capacity and does the big business in its town: the other just a little better than makes expenses. Ever think why some theatres forge ahead and their proprietors grow rich, and others slow down and go under? It’s because of management — because of the care given to selecting programs — and because the successful theatre always plans ahead, has an objective, and advertises! Any theatre that operates without aggressive advertising today is doomed. In the future all theatres must advertise — and the sooner they begin the better. Now is the time to sell your theatre and entertainment to the people of your neighborhood. That’s something that is sure to count next year. It should be carefully done. Advertising should be persistent. It should be started right — and carried through. That’s the kind that shows up in results. Make YOUR plans now for boosting business next year.
Pet.
Play
Index
Page Pet.
Play
Page
65%—' "Code of the Sea”
90
90 % — 95 % —
‘Reckless Age”
‘Sea Hawk”
96
96
80% — “Oaring Youth”
93
80 %—
‘Son of Sahara”
92
65% — “Fighting Sap”
92
90 %—
'Spirit of the U. S. A.”
94
65% — "Good Bad Boy”
95
80 % —
'Those Who Dance”
92
90%—' "Listen Lester”
95
oUto — 90%-—
'Wandering Husbands"
95
80% — “Marriage Cheat"
94
50 % —
'What Three Men Wanted”...
96
65% — "Maytime"
94
65 % —
'White Moth”
80% — "Miami”
91
90 % —
'Women Who Give”
93
Published Semi-Monthly by Flint McNaughton S06 S. Wabash Avenue, Chicago, 111., U. S. A.
STAFF:
Flint McNaughton Business Manager
"P. J." Garvey ...... Managing Editor
Margaret I. MacDonald _ Associate Editor
New York Representative: MARGARET I. MacDONALD 1493 Broadway — Suite 220
NO ADVERTISING SUPPORT ACCEPTED!