Screen Opinions (1923-24)

90 Screen OpLnlonn Telia the Troth Percentage Figure Values Masterful Superior 100% ... 95% Good Average 65% 50% Excellent .... .... 00% Fair 40% Very good .... 80% Poor 25% Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “The Opinion" is submitted, to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “The Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage. “WHITE MOTH”— 65% (Adapted from a story of the same name) Reviewed June, 1924 Theme — Vamping Dancer Lured Into Marriage to Save Another from Her Net VALUE Photography — Very good — A. L. Todd. Moral Standard — Fair. Story — Good — Drama — Adults. Star — Very good — Barbara La Marr. Direction— Good — Maurice Tourneur. Technique — Good. Spiritual Influence — Neutral. Moral — None. CAST "The White Moth”.. Barbara LaMarr Robert Vantine Conway Tearle Gonzalo Montrez Charles DeRoche Douglas Vantine Ben Lyon Producer — M. C. Levee. Footage — 6571 feet. Distributor — First National. THE OPINION Good audience picture of slack morals. A successful play for sex appeal has been made in the charming person of Barbara La Marr. The picture is beautifully dressed, bright bits of comedy are interjected, and many suggestive touches that are apt to bring a laugh from the vulgarly inclined. This is not a picture for the neighborhood house. "BROADWAY OR BUST”— 50% (Especially prepared for the screen) Reviewed June, 1924 Theme — Adventures nnd Romances of Cowman on Broadway VALUE Photography — Good — Virgil Miller. Moral standard — Average. Story — Average — Comedy — Family. Star — Good — Hoot Gibson. Direction — Average — Edward Sedgwick Technique — Fair. Spiritual Influence — Neutral. Moral — None. CAST Dave Holies .Hoot Gibson Virginia Redding Ruth Dwyer Jeff Peters King Zany Mrs. Dean Smythe Gertrude Astor Producer — Universal. Footage — 5272 feet. Distributor — Universal. THE OPINION Ordinary western comedy with a Broadway finish. It will suit the average audience in the cheaper class theatre, and may give satisfaction in some transient sections. The comedy in subtitles is projected somewhat obviously. Cow-man turned down by newly-rich sweetheart sells ranch and follows to Broadway with awkward chum and a couple of horses. “CODE OF THE SEA”— 65% (Adapted from a story of the same name) Reviewed June, 1.924 Theme — Vouth Overcomes Inherited F'ear and Is Hero nt Sea VALUE Photography — Good — C. E. Schoenbaum Moral standard — Average. Story — Average — Melodrama — Family. Star — Good — Jacqueline Logan. Direction — Good — Victor Fleming. Technique — Good. Spiritual influence — Good. Moral — Strength lies not in prejudice. CAST Bruce McDow Rod La Roque Jenny Hayden Jacqueline Logan Captain Hayden George Fawcett Ewart Radcli" Maurice Flynn Producer — Paramount. Footage — About 5000 feet. Distributor — Famous Players-Lasky.