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Issued the 1st and 15th of Each Month
THE UNBIASED REVIEWING SERVICE!
Vol. 14
July 1st to 15th, 1024
No. 8
Independent Reviews!
Of Feature Pictures in the U. S. A. and Many Foreign Speciate
Entered as Second-Class Matter April 21. 1921, at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Its kind In all the world — patting every unit of the Industry on record, semi-monthly, according to merit
SUBSCRIPTION RATES:
In U. S. A, $15.00 a Year, In Canada, Mexico and Foreign Countries $16.00
Again We Say It — Plan Ahead!
In the last issue of Screen Opinions, we pointed out the importance of exhibitors planning ahead. The policy of working along from week to week is wrong. You will never forge ahead in a big way unless you plan ahead and work your plan. Starting with August, what are YOU planning to do to increase your attendance and profits for the next year? You will show good programs, run your house in a high class way, see to ventilation, be courteous to the public. But will strangers know about what pains you are taking for their benefit?
Not unless you advertise. You must make advertising do more and more for you. Make it bring strangers to your theatre, build up confidence and prestige, educate the public to what your theatre stands for — what you are doing, the features and programs you are showing. The only way to do this effectively and in a real way is to ADVERTISE SYSTEMATICALLY— according to a plan. Subscribers are welcome to write to us for specific advice.
Pet.
Play
Index
Page Pet.
Play
Page
65%—' “Back Trail" 104
80% — "Bedroom Window" 104
90% — “Behind the Curtain” 102
80% — “Dark Stairways" 100
90%—' “For Sale" 102
50% — “Getting Her Man” 99
65% — "Guilty One" 100
90% — “Perfect Flapper” 99
65%—'
"Spitfire"
98
80%—'
"Tiger Love”
99
50%—'
"Traffic in Hearts”
98
90%—'
‘True as Steel"
101
80%—'
'$20 a Week"
100
50%—'
‘Valley of Hate"
101
65%—'
‘Western Luck”
101
Published Semi-Monthly by Flint McNaughton 806 S. Wabash Avenue, Chicago, 111., V. S. A.
STAFF:
Flint McNaughton -....Business Manager
"P. J." Garvey Managing Editor
Margaret I. MacDonald Associate Editor
New York Representative: MARGARET I. MacDONALD 1493 Broadway — Suite 220
NO ADVERTISING SUPPORT ACCEPTEDI