We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
08
Screen Opinions Tells the Truth
Percentage Figure Values
Masterful
...100%
Good
65%
Superior
.... 05%
Average
BO %
Excellent ...
.... 00%
Fair
40%
Very good
80%
Poor
25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in ‘‘The Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “The Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
“TRAFFIC m HEARTS”— 50%
(Especially prepared for the screen) Reviewed July, 1924
Theme — Girl’s romance almost shattered by father’s greed
VAGUE
CAST
Photography — Good — Lucien Andriot. Alice Hamilton Mildred Harris
Moral standard — Good. Lawrence Haller Robert Fraser
Story — Average — Melodrama — Family. John Hamilton Charles Wellsley
Star — Good — Mildred Harris. Jerry Betty Morrisy
Direction — Average — Scott Dunlap.
Technique — Average. Producer — C. B. C.
Spiritual influence — Good. Footage — About 5900 feet.
Moral — Right is might. Distributor — C. B. C.
THE OPINION
Good selling title has little to do with plot. Interesting story of battle between selfish and unselfish influences introduces fair amount of human interest. Youth’s dream of building tenements for poor opposed by sweetheart’s father results in establishment of community center. Vigorous fist fighting between hero and gangster will please men.
“SPITFIRE” — 65%
(Adapted from “Plaster Saints’’) Reviewed July, 1924
Theme — Adventures of rich girl who resents family’s hypocrisy
VALUE CAST
Photography — Good — Walter Brown. Jean Bronson Betty Blythe
Moral standard — Average. Douglas Kenyon Elliott Dexter
Story — Good — Melo-Drama — Adults. Joshua Carrington Burr McLntosh
Star — Good — Betty Blythe. Horace Fleming Lowell Sherman
Direction — Good — Christy Cabanne.
Technique — Good. Producer — Murray W. Garsson.
Spiritual influence — Neutral. Footage — 6109 feet.
Moral — None outstanding. Distributor — Pathe.
THE OPINION
Program feature for transient and cheap theatres. Betty Blythe looks and dresses well. Cast attractive and capable. A dash of the risque in “leg show” behind scenes at theatre, and closeup of Betty Blythe in tights. The vehicle is not the right sort for Miss Blythe, who has qualifications beyond what the role she plays requires.
Don’t Overlook Children
Get the children rooting for you. They drag the grown folks into the theatre. Study out ways to win interest of the boys and girls. SCREEN OPINIONS has a plan which will be outlined shortly — a plan that will get your neighborhood talking about your theatre, get children coming regularly for a purpose. At the same time you make your appeal to every member in the home.
(Printed in U. S. A.)