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102
Screen Opinions Tells the Truth
“BEHIND THE CURTAIN”— 90%
(Adapted from a story of the same name) Reviewed July, 1924
Theme — Gangster uncovers crime of spiritualist murderer
VALUE
Photography — Excellent — J. Rose. Moral Standard — Average.
Story — Excellent — Romantic — Family. Cast — Excellent — All Star.
Direction — Excellent — C. Franklin. Technique — Excellent.
Spiritual — Influence — Neutral.
Moral — None outstanding.
CAST
Sylvia Bailey Lucille Rickson
Hugh Belmont Johnny Harron
Laura Bailey Winifred Bryson
George Belmont Charles Clary
Producer — Universal. Footage — 4875 feet. Distributor — Universal.
THE OPINION
Something different. Unusual combination of romance, fake spiritualism, murder mystery, and scarlet love affair, with human interest) the goal of the director. Lucille Rickson and Johnny Harron play the prettiest love sketch seen on the screen in many a day — a love story of uncontaminated youth. George Cooper is excellent as the gangster who, attracted by a professional medium’s advertisement that “There is no death,” visits a seance and later convicted of murder reveals fake spiritualist and criminal. Winifred Bryson is excellent as the woman trusting against reason in millionaire lover. Excellent entertainment — a surprise at every turn.
“FOR SALE”— 90%
(Especially prepared for the screen) Reviewed July, 1924
Theme — Victim of father’s financial crisis saved by generosity of bridegroom
VALUE
Photography — Excellent — T. D. McCord Moral standard — Average.
Story — Good — Drama — Family.
Cast — Excellent — All-Star.
Direction — Excellent — Geo. Archinbaud. Technique — Excellent.
Spiritual influence — Neutral.
Moral — None outstanding.
CAST
Eleanor Bates Claire Windsor
Joseph Hudley Adolph Menjou
Allan Penfield Robert Ellis
Mrs. Bates Mary Cart
Producer — First National. Footage — 7480 feet. Distributor — P'irst National.
THE OPINION
Claire Windsor is charming and wears clothes women will envy. Not much originality in story. Direction and cast raised to high standard. Character development of victim of father’s financial embarrassment has strong human interest. Types and interesting character outline a feature. Scenes in Apache dive, and automobile accident sensational features. Production, beautifully set, should be good box office draw. Advertise on clothes, cast and marriage market idea.
Your Protection
The first thing the successful exhibitor needs is good pictures. The pictures are the goods he delivers, and if he doesn’t please his customers they will go elsewhere. The worst of it is that you may not know when people are dissatisfied. Figure every poor picture costs you many future admissions. The safest protection you can enjoy in pictures is the rating and information in SCREEN OPINIONS. You can bank on the facts as given — follow them and you will be safe.