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These Are My Standards
Well managed businesses establish standards for their guidance and for the benfit of customers. Your theatre is no exception to the rule. These standards are suggested :
1. I will always aim to show pictures that will offend no one — child, young men and women, fathers or mothers.
— to avoid censorship — to eliminate friction with Church organizations— to offend no sensitive and exacting patron.
2. I will aim to have a well rounded program every day that will provide a harmonious entertainment for every patron.
— because this is the sure way of making my business pay.
3. I will endeavor to operate my theatre in a way that will please patrons and afford protection to every one at all times.
— I will see that the crowds are handled without unnecessary confusion — make sure my theatre is safe for young girls, relieving the minds of parents.
4. I will carefully select my feature, aiming to provide features of exceptional interest to the people in my neighborhood — especially seeking to book pictures that give people “something to carry away with them.”
— pictures that leave a moral with every patron, making them better for having seen the picture.
5. I will conduct my theatre on the same basis that a bank or retail store is conducted.
— on a progressive, business-like basis — making everybody who comes feel they have received their money’s worth, and making it their desire to come again.
6. I will adopt a definite advertising policy, lay out an advertising plan — and follow that plan through during the coming season.
placing my theatre before the people in my locality through the printed word in different forms and other suitable ways.
7 . I will provide music that will please my patrons and assist in making the time spent in my theatre more enjoyable.
—in this way giving an additional mental relaxation and enjoyment that will make my theatre an especial attraction to many.