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Issued the 1st and 15th of Each Month
Scveenopinions
THE UNBIASED REVIEWING SERVICE!
Vol. 14
July 15th to 31st, 1924
No. 9
Independent Reviews!
Of Feature Pictures in the U. S. A. and Many Foreign Specials
Entered as Second-Class Matter April 21, 1924, at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Its kind in all the world — putting; every unit of the industry on record, semi-monthly, according; to merit
SUBSCRIPTION RATES:
In U. S. A. 815.00 a Tear. In Canada. Mexico and Foreign Countries $16.00
Winking in the Dark Won’t Get You Anything!
You’ve heard of the story of the young man who winked at his girl in the dark.
He knew he winked at her: but the effort was lost, she didn’t.
That is a mistake many exhibitors are making. They select pictures carefully, provide excellent programs, have comfortable seats, provide good music and afford a real service. They know they have daily entertainment the public wants— BUT THE PEOPLE DON’T KNOW IT!
The people in your locality will never know a quarter of the good things about your theatre unless you tell them — and tell them often and persistently.
You’ve got to advertise — if you don’t your competitor who does — and does it properly — is going to make you play second fiddle. Even having better pictures won’t save you — BECAUSE THE PEOPLE WON’T KNOW ABOUT IT.
SCREEN OPINIONS will soon announce plans you can use in advertising your house and service in a systematic and effective way.
Pet.
Play
Index
Page Pet.
Play
Pagt
90% — "Captain January" 108
90% — "Changing Husbands” 110
80% — “Code of the Wilderness" 112
65% — "Down by the Rio Grande" 108
80% — "Fight and Win" (Series) 112
65% — "Heart Buster” 106
65% — "In Fast Company" 106
90% — “Montmartre” 112
80%—' Recoil" Ill
80% — "Revelation” 107
65% — "Romance Ranch" Ill
50% — "Sixth Commandment” 107
80% — “Swords and the Woman” 108
80% — "There’s Millions In It” Ill
65% — “Unguarded Women" 107
80% — “Young Ideas” 110
Published Semi-Monthly by Flint McNaughton S06 S. Wabash Avenue, Chicago, 111., U. S. A.
STAFF:
Flint McNaughton Business Manager
"P. J.” Garvey Managing Editor
Margaret I. MacDonald Associate Editor
New York Representative: MARGARET I. MacDONALD 1493 Broadway — Suite 220
NO ADVERTISING SUPPORT ACCEPTED!