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Issued the 1st and 15th of Each Month
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soeenopinions
THE UNBIASED REVIEWING SERVICE!
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Vol. 15
October 1st to 15th, 1924
No. 2
Independent Reviews!
Of Feature Picture* in the U. S. A. and Many Foreign Special e
Entered as Second-Class Matter April 21, 1924, at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Its kind In nil the world — putting every unit of the Industry on record, semi-monthly, according to merit
SLIBSCK1PT1UN RATES:
In U. S. A. $15.00 a Tear, In Canada, Mexico and Foreign Countries $16.00
MAKE GOOD ON REAL REVIEWS!
Gamble at cards if you wish, but when it comes to booking your pictures play safe and be guided by SCREEN OPINIONS.
Trade paper reviews are biased by advertising.
Exhibitors’ opinions are equally unhelpful. One writes the picture goes over big, another that it was a fizzle. All they can accurately do is to say what the picture did for them, but that doesn’t mean anything for you. No exhibitor can be a good reviewer until he takes time to concentrate on that work. Accurate reviewing demands an expert with trained judgment. It demands experience, knowledge of all classes of people in all neighborhoods all over the country. It takes time. SCREEN OPINIONS advice means success to wise exhibitors; it means GOOD PICTURES, profit and good will.
Pct p,,y Pane Pet. Plav hn
50% — “American Manners 13
50% — “Border Women" 14
65% — “Measure of a Man” 11
80% — “Merton of the Movies” 15
50% — Bowery Bishop” 16
90% — “Never Say Die" ....14
90% — Captain Blood" io
80% — “Oh You Tonv”
50% — “Coyote Fangs” 1?
90% — “Open All Night” T/c
65% — “Circe, the Enchantress” 12
90% — “Cyclone Rider”
80% — “Female” 13
80% — “Pride of Sunshine Alley” 11
65% — “Her Own Free Will" 13
100% — “Iron Horse”
65% — “Turned Up” i<j
Published Semi-Monthly hy Flint MeNanghton 80d S. Wabnsh Avenue, Chicago, III., 17. S. A. Address All Correapondencc to This Office.
STAFF*
Flint McNaughton Business Manager
“P. J." Garvey Managing Editor
Margaret I. MacDonald Associate Editor
New York Representative: ~
JARET I. MacDONALD
MARGARET
1493 Broadway — Room 220
DO ADVERTISING SUPPORT ACCEPTER!