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Issued the 1st and 15th o I Bach Month
ScrcenOPinlons
THE UNBIASED REVIEWING SERVICE!
Vol. IB November 15th to 30th, 1024 No. B
Independent Reviews!
Of Featar « Picture* in th e U. S. A. and Many Foreign Special •
Entered as Second-Class Matter April 21, 1924. at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Ita kind In nil the world — putting; every unit of the Industry on record, semi-monthly, according; to merit
SUBSCRIPTION RATES:
In U. 8. A. (15.00 a Tear. In Canada, Mexico and Foreign Countries $18.00
Not Simply Opinion — Scientific Ratings
The ratings on pictures reviewed in SCREEN OPINIONS are determined by expert analysis of the twelve fundamentals that contribute in establishing the standard of box office value. Little things, often disregarded, are never lost in SCREEN OPINIONS reviews. You enjoy in SCREEN OPINIONS the advantage of the system that brings the dependable facts and real values out of pictures.
How SCREEN OPINIONS Values Are Determined:
Masterful
100%
Good
... 65%
Superior
05%
Average
50%
Excellent
90%
Fair
40%
Very good.
80%
Poor
26%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in “The Opinion’’ is submitted to you for final judgment, because in all cases you must have the last word when It cornea to selecting the pictures. A thorough reading of “The Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
Published Semi-Monthly by Flint MoNaugrhton SO# S. Wabash Avenue, Chiengo, til., U. 8. A. Address All Correspondence to This Office.
STAFF:
P. J. GAR VET ....Managing Editor
Chicago Office:
MARGARET I. MacDONALD, Associate Editor New Tork Office: 1493 Broadway
NO ADVERTISING SUPPORT ACCEPTED!