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Issued the 1st and 15th of Each Month
Scteenflpinions
THE UNBIASED REVIEWING SERVICE !
Vol. 15 December 1st to 15th, 1024 No. 0
Independent Reviews!
Of Feature Picture * in the U. S. A. and Many Foreign Special »
Entered as Second-Class Matter April 21, 1924, at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Its kind In nil the world — putting every unit of the Industry on record, semi-monthly, according to merit
SUBSCRIPTION RATES:
Tn U. S. A. (15.00 a Year. In Canada. Mexico and Foreign Countries (16.00
Good Gommon Sense and Screen Opinions
These are the two things that every theatre manager needs in selecting good pictures to meet the favor of his neighborhood. Screen Opinions gives the independent, unbiased information the theatre manager needs to size up the picture accurately, basing the general value of the picture on the scientifically established rating given.
How SCREEN OPINIONS Values Are Determined:
Masterful 100%
Superior 9.1 %
Excellent »«%
Very good 80%
Uood e.%%
Average 50%
Fair 40%
l*«or 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in "The Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “The Opinion” will give a cRarer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability l'or vour patronage.
Published Semi-Mont bly by Flint McNoisithton 808 YVnbnsb Avenue, Chicago, III.. Ik S. A. Address All Correspondence to This OlHcc.
STAFF:
P. J. GARVEY Managing Editor
Chicago Office:
MARGARET I. MacDONALD, Associate Editor New York Office: 1493 Broadway
NO ADVERTISING SUPPORT ACCEPTED!