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Issued the 1st and 15th of Each Month
soeenopinions
THE UNBIASED REVIEWING SERVICE!
Vol. 15 December 15 to 31, 1924 No. 7
Independent Reviews!
Of Feature Picture $ in the U. S. A. and Many Foreign Specials
Entered as Second-Class Matter April 21, 1924, at the Postoffice at Chicago, Illinois, under the Act of March 3, 1879
The only service of Its kind In all the world — putting every it n It of the Industry on record, semi-monthly, according to merit
SUBSCRIPTION RATES:
In U. S. A. {15.00 a Tear. In Canada, Mexico and Foreign Countries $16.00
Is the picture GOOD or is it BAD?
Exhibitors want facts about pictures in brief reviews. SCREEN OPINIONS gives you the value of the pictures in box office RATINGS. These ratings are the product of a definite plan of values developed through eight years of experience. These are supplemented by statements by the reviewers as to the strong features, points of weakness, advertising points, etc. The facts are given in definite statements, in few words, giving you the information you want quickly and dependably.
Hsw SCREEN OPINIONS Values Are Determined:
Masterful 100%
Superior 95%
Excellent 90%
Very good 80%
Good 65%
Average 50%
Fair 40%
Poor 25%
Every picture reviewed in SCREEN OPINIONS is analyzed according to definite standards before arriving at positive percentage value. The independent summary in "The Opinion” is submitted to you for final judgment, because in all cases you must have the last word when it comes to selecting the pictures. A thorough reading of “The Opinion” will give a clearer idea of the nature of the picture, so that you may be better able to judge its money-making possibilities for you, its entertainment value and suitability for your patronage.
Published Semi-Monthly by Flint McNnughton 806 S. Wabash Avenue, Chicago, 111., V. S. A. Address All Correspondence to Tbls Office.
STAFF:
P. J. GARVEY .Managing Editor
Chicago Office
MARGARET I. MacDONALD, Associate Editor New York Office: 1493 Broadway
NO ADVERTISING SUPPORT ACCEPTED!