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WHAT ABOUT
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?
Dr. Miller McClintock
Consultant in Education
Encyclopaedia Britannica Films, Inc.
Editor's Note: How many times the question has been asked: "What's ahead in television?" In order to get a fair answer to this, we must consult the people who know, who hove had experience, and who see the educational possibilities and limitations of this newest mode of communication. Here is an understandable statement.
^HE full development of television will undoubtedly be 3 of the most significant adices in the field of communican in the postwar world. Its plications with respect to the ication of the masses as well as school people in this country [i abroad are great. It is imiisible to anticipate accurately \ rapidity with which these !ues will be available.
jTelevision is, however, not a |x)thetical or academic activi It is in actual operation in a jiTiber of our larger cities on uilar daily schedules. Its quali as well as its technique of prehation is being refined rapidly.
This does not lead to a concluin that in a very short period of Lie after the war television will 'i available to any substantial •pt of our total population, in"ding the majority of American tools. Television is costly with
%3nd HEAR— October
respect to studios and transmitters, with respect to methods of transmitting programs over long distances, and particularly costly with respect to the actual producing of "shows." These developmental costs are being borne at the present time by the larger broadcasting companies. Eventually, it is assumed that they will be borne by commercial advertisers, as are the costs of regular radio today.
These facts lead to some significant guiding conclusions with respect to the availability of television and the character of its programs. Since the unit cost of reaching one thousand individuals is relatively high by television as compared with radio, the first development of television will be in the larger centers of population such as New York, Philadelphia, Boston, Chicago, Los Angeles, and in other major cities.
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