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ept enthusiasm ami curiosity at high level.
; The result of any effort in any jirection is the measure of its lorth. Was this business letterjriting innovation really worthhile? Out of nearly 200 letters
ailed out, nearly as many replies ere received. Punctuation and
ammar were learned easily be
cause they were vital parts of making our whole plan operate. The students now know the importance of clear thinking, correct spelling, courtesy, conciseness and legible writing. They received letters that were fine examples of the very things we teach them. They received good models which they could use as challenges.
"TO A 275,000,000 AUDIENCE"
Little did anyone anticipate at the beginning of World War II that the 16 mm. motion picture film would become the instrument of public information that it has. If figures are impressive, examine the Office of War Information film distribution record during the Treasury Department's War Loan film showing program for the three years just ending but not including the Victory War Loan:
OWI (excluding Treasury War Loan Showings)
SHOWINGS ATTENDANCE
July, 1942-March, 1943,
9 mos. @ 4-million average 144,000 36,000,000
April, 1943-August, 1945,
23 mos. @ 71/2-million average.... 691,000 172,500,000
Total (exclusive of Treasury) 835,000 208,500,000 TREASURY WAR LOAN SHOWINGS
Fifth War Loan 29,297 10,420,916
Sixth War Loan , 86,913 23,500,000
Seventh War Loan 141,615 33,402,950
Total for Treasury only 257,825 67,323,866
Plus regular OWI Showings.. . 835,000 208,500,000
GRAND TOTAL 1,092,825 275,823,866
Total of 177 titles, 77,387 prints released through 324 distributors in the 48 states.
This is truly a preview of things to come— a preview of the educative power of the 16 mm. film.
ind HEAR— December Page 65