See and hear : the journal on audio-visual learning (1945)

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a^vt A t(^^A^ • ^zxSs^ Vs\V^^''^ .edV^-^ m ,oot<^ \\S« [ selecting classroom films, the thought1 educator asks these questions, l-'or— spite the advantages of films as a teachg tool — the rigJit film must be used to itain the full advantages of this medium. Encvclopaedia Britannica Classroom 1ms* are li^ht films. They have one purise only— to help teachers teach.' They are ofessionallv created, through the collabotion of subject matter specialists. They e meant to be used as an integral part of e regular classroom curriculum. They ive been prepared for ready assimilation to the regular courses of study. Encyclopaedia Britannica Films are authentic/ Designed as they are for classroom use, they plead no special cause, grind uobod\'s axe. Like a good text-book, their editorial integritv maintains the purely objective approach. All schools, even those with small budgets, can build a c/assrooni film hbrar} — now— under our Lease-to-OW'N Plan or by participating in a Cooperative Film Librarv program. Costs are as low as film rentals— frequently lower. Write Encyclopaedia Britannica Films Inc., Dept. 24-D, 20 N. Wackcr Drive, Chicago 6. Illinois. 'Formerly £rpi NCYCLOPAEDIA BRITANNICA FILMS INC. SEE and HEAR— April Page U