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THE UNIVERSITY PRESS
In A Visual Age
IN THE C;()1,LK(;KS and UNIVKRSII IKS ot t)iir couiury. the school press, organi/cd
lo bring into print accounts ol research ami investigation, is an organization ol tradition. Today, closely paralleling the traditional university press is the newest connnunication tle[jartnienl— the Hhn producing unit. Organized to communicate not through ink, print, and glazed paper biu through the lormat of the sound and motion-pic tine Hhn. black-and-white and color, imiversiiy Hhn production units are building reputations in many ol om^ inn\ersities and colleges.
The tollowing sur\ey of imiversiiy prtjduction facilities makes no attempt to be all inclusive, but rather is the result of an invitation lo selected colleges and universities throughout the I'nited .States to report their activities in the production of sound motion-picture Hlms. Investigations and campus work reports, both in the planning stage and projected as future projects, are here reported as experiences with our newest communication media — the 16mni film and the Hlmstrip, silent and with sound.
Traditionally we look to the advent of the Gutenberg Press as the mechanical means ^vhich released man's thought and investigation lo the consumption of the common inan and to the eruditicjn cjf anyone whcj bothered himself sufficiently to learn to read. ,\11 manner of great, forward scjcial movement from the industrial revoliuion to universal education has been attributed to the invention of printing and lo the mass production of millions of good books ^s'hich
ha\c housed the ai ( uiuuiaicd knowledge ol mankmd.
iiul today we are looking lo the rapid einergen(e ol a new mode ol coniniuiii( alion. It has been re|Jorted that, in the year I'.MO. Kinna law stock, w'hich is the ■■news])rini " ol the Ifimm motion-picture medium, was produced in an amouiu slightly in excess of 2,000, 000,000 feel. .\s we have attempted lo iinesligale proi)abIe production cjuoias lor the c urreiu year, the production of 16mm raw stock will probably approach the 20,000,000.0()0-fooi mark.
just as newspapers, periodicals and book publishers measure their progress in inlliiencing public opinion and public awareness by citing the volume oi ne\vsprint and paper stock produced, so may we well look to the tremendous surge of interest and production which is manifested through a striking upward trend of production in 16mm Him raw stock.
It is entirely logical, then, to look lo the uni\'ersities for two trends as they concern a new communication medium. First, ivhat are utiiversities today doing to make ax'ailable vocational Iraiiiiiig opportunities for students ifiterested in llie "journalism" oj the 16niin film and second — ii'hat facilities are universities accumulating through which to take advantage of the newest mode of communicating ideas, nationally and internationally— tlie l6)nm sound film/'
In an attempt to ans^ver these cjuestions, the following symposium of reports from repre.seniati\e imi\crsities throughout the land is presented lo the readers of SEE S; HE.-\R.