See and hear : the journal on audio-visual learning (1945)

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You Should Know About Educational Films! Only those instructional films produced since World War II are completely up-to-date. The striking advances made in the pro- duction and use of l6mm sound educa- tional motion pictures since World War II are so enormous that pre-war films are virtually out-of-date. New teaching tech- niques were developed and perfected dur- ing the war by educators and by the Armed Forces. Improvements in color, sound and subject treatment came out of the war. And these important advances were immediately incorporated into edu- cational film production. Thus, only those instructional films produced since the end of World War II can be considered completely up-to-date. Educational motion pictures produced before the war—regardless of the pro- ducer—are almost as obsolete as pre-war world maps and physics without nuclear fission. Coronet Films has produced 70 percent more 16mm instructional films since World War 11 than the other three leading producers— combined! This important finding—taken from offi- cial records of the U.S. Copyright Office, Library of Congress—proves that Coronet Films is by far the best source for the most modern, up-to-date teaching films in the world. The comparison chart below re- veals how, since World War II, Coronet Films has produced more educational films than the other three leading pro- ducers combined. 300 250 200 150 100 50 =f^ See the new I952-'53 Coronet Films Catalogue jeatiiring more than 400 titles. For your free copy, jufi write to: Coronet Films Coronet Builcling, Chicago 1, Illinois Producer A Producer B Producer C Ihis chart shows the number of films produced from 1 945 through the first six'tnonths of 195? hy the four leading educational film producers.