See and hear : the journal on audio-visual learning (1945)

"NOW IS NOT THE TIME" To the Editor: I have read your editorial on edu- cational television and feel encour- aged in my conviction that '"now is not the time." A number of communities here in Florida are feeling the pressure of individuals who could hardlv he de- scribed as w ise councilors of the school systems. We are now trying to assemble information which can be used to head off what could be a trag- edy in the handling of school funds. I am sure you have given a great deal of thought to this problem and perhaps have accumulated some data on the financing and operation of a school owned station. I feel that a few glaring statistics as to cost of in- stallation, mechanical operation and maintenance, salaries of technicians, program supervisors, specialists and assistants plus cost of sets to be in- stalled in each school will have a sobering effect on some of the indi- viduals who must place their stamp of approval on the expenditure of school funds. Among other factors which are not See & Hear Midwinter Is?ue • 10.^2 Issue 2 of \ olunie 8 Published at 7064 Sheridan Koad. Cliica"o 26 Set & Hear: The National Magazine of Sight & Sound in Education. Issue 2 oi Volume 8. published Xovember 26. 1952. Issued 5 times annually during the school year from Octoljer to May inclusive. Published at 7064 Sheridan Road, Chicago 26. by .Audio-Visual Publica- tions. Inc. E. M. Hale, president: O. H. Coelin. Jr.. vice-president. New York Office: Robert Seymour. Jr., manager. 501 West lljth Street. Los Angeles Office: Edmund Kerr, manager. 6605 HolK'wood Boulevard. By sub- scription S3.00 per year; S5.00 for two years. Entered as second class matter. October 19. 1948 at the post office at Chicago. Illinois, un- der the -Act of March 3. 1879. Entire contents copyright 1952; international rights reserved. Address all advertising and subscription requests to the Chicago office of publication noted above. This Month's Cover Linda Glisan of Minneapolis" Cavell School is our "cover girl." She appears in a recent General Mills" filmstrip on basic economics and thats what she proudly displays. highly publicized at the present, is the time consumed by teachers and children in preparing and presenting class activities at the station. This element of the program can indeed become costly to the educational process which is already over bur- dened with routine and extra-curricu- lar features. If the questionnaire which I have forwarded to a number of education- al institutions produces information worthV of report I shall be glad tn submit a resume for vour examina- tion. I assume that a committee from NEA will make an apjjeal to the FEC for an extension of time on permits. Possibly a suggestion to your readers as to an address to which they may write to urge this action would be beneficial. I wish to commend you for your stand on the matter and urge that you continue to stimulate the think- ing of educators who may be ill- advised in the rush to develop local television facilities. George L. Crutcher. Head Department of Visual Instruction University of Florida SVE FILMSTRIPS RUDOLPH—The Red-Nosed Reindeer For 4 year olds and up; 40 frames. For the first time —the story of Rudolph in a filmstrip! Your children will be delighted with the antics and problems of this lovable Santa Claus helper. Original illustrations by Winfield Nash. The accompanying manual includes the com- plete copyrighted poem by Robert L. May. This strip can be used with the R.C.A. record- ing of the same name. A246-12 Rudolph —The Red-Nosed Reindeer, in color, with manual $6.00 A Christmas Carol For 10 year olds and up; .51 frames. The poptJar and fascinating story by Charles Dickens is brought to life in this new SVE filmstrip. Scrooge, Tiny Tim. and Bob Cratchit are all presented in this adaptation by Margaret Bradfield, with illustrations by Carlos Lopez. A246-1 1 A Chrlstmos Carol, in color, captioned $7.50 The Baby Kin g For .5 year olds and up; 23 frames. The old. old story of Christmas as found in the Gospels is simply and beautifully told. The birth of Jesus, the shepherds' visit, the visit of the wise men, and the joy of that first Christmas. A7''0-5 The Baby King, in color, with captions $5.00 A770-1 The Baby King, in color, with reading script $5.00 These six beautiful, inspiring filmstrips are a representa- tive selection from the com- plete SVE Holiday Season library. Askyour Audio-Visual Dealer for a copy of the new SVE Christmas Filmstrip Folder, or write . . . THE SOCIETY FOR VISUAL EDUCATION, INC., A Business Corporation 1345 WEST DIVERSEY PARKWAY, A.CHICAGO 14 -Midwinter I«;«le