Select Pictures Magazine (1919)

I'afiv 4 SELECT PICTURES MAGAZINE EXHIBITORS’ PUBLICITY DEPARTMENT TEASERS For Your Program Women, hold on to your husbands. It’s all right to let them have a bit of freedom once in a while, but don’t make the leash too long. Barbara Townsend thought the way to make her married life an ideal one was to let hubby have all the freedom he wanted. She never asked him where he was going, what he was doing or who his friends were. This was all very well for friend husband for a time but soon he began to tire of it. Why didn’t his wife take an in- terest in him? She certainly' ought to; he was her husband. It was her business to know where and with whom he was spend- ing his time. Why didn’t she ask him? Things finally came to a climax. Barbara received the shock of her life. She had thought she was making the man she loved ideally happy by not questioning him as to his whereabouts and giving him absolute freedom. It was a sad awakening for wifey but she made good use of it. See what she did. Constance Talmadge in this delightfully charming and breezy story of married life, “Happiness a la Mode,” is here next week. Why, when she loved him, did she consent to give him the divorce he asked for? She knew he loved her also but had temporarily forgotten it. But she was a foxy little woman and knew what she was doing. See Constance Talmadge in “Happi- ness a la Mode” here on and learn how to keep your husband interested in you alone. ADVERTISING SUGGESTIONS For You To Use Your best bet always is to get the co-operation of the mer- chants in your town. Try to arrange to have a page “ad” run in your local paper with your “ad” in the center and those who co-operate with you surrounding it. It has often been worked and found to be very successful. Play up the “a la mode.” The owner of the restaurant can advertise his roast beef, a la mode, or anything else, a la mode, that he wants. Your local dry goods owner can talk about everything he sells being a la mode, etc. Don’t go to them haphazardly and suggest that they co-operate with you. Have a plan all worked out—offer them suggestions and you will be the winner. Working on. the same idea, try to gain their co-operation by piaking a window display of anything, a la mode. Your card goes in the center. Interest your patrons several weeks before the picture is scheduled to run your theatre. Offer two free seats for the performance to the person that writes the best essay on “Hap- piness a la Mode”—what they think modern happiness consists of to be the main basis of the theme. Have a few' members of the school board be the judges in the contest. Or you might run a synopsis of the story in your local paper and to the person who comes nearest guessing what the title of the picture is, award a couple of free tickets. Be sure and read, “A Hint to You, Mr. Exhibitor,” on page 11. It will crowd your house. YOUR PATRONS SHOULD KNOW THAT 1. Constance Talmadge is the star of “Happiness a la Mode.” 2. This charming and vivacious star is in a class of her own, of which there is no duplicate. 3. “Happiness a la Mode” is a breezy, rollicking story of the complications, disillusionments and ultimate satisfaction of mar- ried life. 4. Harrison Ford is Miss Talmadge's leading man for the eighth successive Select Picture. 5. Walter Edwards again directed Miss Talmadge. 6. The story is an original one by Edwina Levin and ap- peared in one of the leading magazines of the country. 7. Miss Talmadge wears many beautiful negligees in this picture. 8. Many very elaborate interior sets are seen in this picture. 9. Will furnish many hearty laughs to the audience. 10. Among those in the cast are Betty Schade, Myrtle Richelle, Paul Weigel, Thomas D. Persse and A. Fremont. CATCH-LINES For Your “Ads” and “Hand-Bills" Why did she consent to give him a divorce when she loved him and knew that he loved her? What would you expect a mere man to do with two weeping women on his hands? Well, he did it. See “Happiness a la Mode.” She made the leash too long and the result was almost dis- astrous. See Constance Talmadge in “Happiness a la Mode.” How much freedom should a woman permit her husband? The first year of married life is the hardest; after that you get used to it. Will make you laugh until the dimples catch the tears. The most unique way of getting a divorce ever seen in Con- stance Talmadge’s latest Select Picture, “Happiness a la Mode.” Because she didn’t ask him where he went each night, he asked for a divorce. She wasn’t satisfied with the old-fashioned happiness, so she “a la moded” it—and then she was sorry.