The seven deadly sins of Hollywood (1957)

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Chapter 16 THE LAST TYCOONS Film tycoons are a breed of millionaires who occasionally marry film stars, but more often manage not to. As they are the men who create the stars, build them and sell them, they possibly feel that it would be overdoing things to marry them, too. It might mean at some stage having to pay to the same artist a salary and alimony. Anyway, from the star's point of view film tycoons are not very good bets as husbands. For one thing, there are not many of them left: and then they are rapidly losing their power. At one time they were all mighty little Pharaohs; today some of them are just little Farouks. The decline in the power of the film tycoon is one of the most remarkable developments of Hollywood life: what has happened amounts to a quiet revolution. Less than ten years ago the boss of a big studio would have a score or so important stars under long-term contract to him. Their destinies were in his hands. Warner Brothers, for example, used to have Alan Ladd, Errol Flynn, Gary Cooper, Joan Crawford, Edward G. Robinson, James Cagney, George Raft, Jane Wyman, Doris Day, Paul Muni among others. Today all these stars are free-lances. Warners is left with Randolph Scott, Virginia Mayo and one or two more. The same situation exists at all the studios. At one time stars were automatically associated with certain companies: Bob Hope with Paramount: Betty 181