Showman (1937)

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Chapter VII A SHOWMAN OFTEN HAS TO STICK PRETTY CLOSE TO THE news to get the most out of his public. That is the principle behind a good many of the more picturesque things that go on in the world of box-office, ranging from Hollywood's gangster films down to the racket of booking lady-murderesses as vaudeville performers. It's always at least even money that pure, old-fashioned curiosity is going to make lots of people pay to see events or people who've been in the headlines. And, if you can also give them a good show for their money, it's a fine idea. People who were kids thirty-five and forty years ago will certainly remember the great interest taken by the American public in the Boer War. Kruger and Cronje, Ladysmith and Pretoria were as well known in their time as San Juan Hill and Admiral Dewey. That interest continued even after the war petered out into skirmishing and was still lively when peace was definitely established. In consequence, it was extremely logical that the people back of the St. Louis World's Fair should listen seriously when approached by a 239